What was once a way for the technorati to share their day-to-day activities with the rest of the world, 140 characters at a time, Twitter has emerged to take on a much more powerful role than many of us expected. In short, this social network has revolutionized the way people connect and share with each other. In addition, it has also been proven to be an excellent tool for B2B communication. However, leveraging Twitter for this purpose requires a different strategy than someone would typically use for engagement.
There are clear rewards for businesses that make good-faith efforts to engage current and prospective customers through social media. Not only have we witnessed growing interest in Twitter as a platform for customer service and product support, more recently, conversations related to the role of social media in B2B marketing have also included Twitter. What drives most of the social media utilization is the fact that 56% of consumersbelieve that mobile makes the shopping experience more enjoyable....