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Content marketing has a big influence for the majority of products and services we buy. In most cases, content has already determined the purchase decision.
Content marketing helps (a) show buyers that your product/service exists as a solution to their problem, (b) guide consumers through the buyer journey by keeping them informed on both the necessary steps they need to take to make a specific purchase as well as issues and data that support the need for that purchase, and (c) generate brand loyalty by finding and engaging ambassadors.
When it comes to managing your social media presence, when and where your Google Authorship Bio Photo renders will be determined if and when the use is signed into their Google account.