(From the article) How to do you figure out your strategy? The first thing is to fully understand your ideal client and where they hang out. If you sell mostly to women, Pinterest is a good social media choice. If your customers are more the business type, then LinkedIn is a solid choice. Twitter is also very effective when it comes to reaching prospects in real time. And don’t forget Google +, which is growing in clout due to the massive Google search machine behind it.
Get your ideal client firmly in mind, as this person is the foundation. And after that, it becomes a numbers game.