Content marketing has a big influence for the majority of products and services we buy. In most cases, content has already determined the purchase decision.
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Content marketing helps (a) show buyers that your product/service exists as a solution to their problem, (b) guide consumers through the buyer journey by keeping them informed on both the necessary steps they need to take to make a specific purchase as well as issues and data that support the need for that purchase, and (c) generate brand loyalty by finding and engaging ambassadors.