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How to Spark “Next-Gen” Creativity | #ModernSociety

How to Spark “Next-Gen” Creativity | #ModernSociety | 21st Century Learning and Teaching | Scoop.it

As robots take over more and more “dirty, dull, and dangerous” jobs from humans and automation assumes the knowledge work once done by people, the vocations that require complex, creative thinking will remain the domain of the living.

This point was driven home in a recent World Economic Forum (WEF) report, which forecasts expected advances in automation, artificial intelligence, and other areas that constitute Industry 4.0. The changes, already unfolding, could — and likely will — be profound, and include shifts in even the most essential job skills.

The report compares the top skills needed in 2015 and those predicted to be critical in 2020 (which is just a few heartbeats away). Quality control and active listening drop from this list — perhaps new technology will take care of these. Emotional intelligence and cognitive flexibility take their place. What I found most interesting is that creativity rockets from the number 10 spot all the way up to number three.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Creativity

 

Gust MEES's insight:

As robots take over more and more “dirty, dull, and dangerous” jobs from humans and automation assumes the knowledge work once done by people, the vocations that require complex, creative thinking will remain the domain of the living.

This point was driven home in a recent World Economic Forum (WEF) report, which forecasts expected advances in automation, artificial intelligence, and other areas that constitute Industry 4.0. The changes, already unfolding, could — and likely will — be profound, and include shifts in even the most essential job skills.

The report compares the top skills needed in 2015 and those predicted to be critical in 2020 (which is just a few heartbeats away). Quality control and active listening drop from this list — perhaps new technology will take care of these. Emotional intelligence and cognitive flexibility take their place. What I found most interesting is that creativity rockets from the number 10 spot all the way up to number three.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Creativity

 

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Getting started with content marketing: 3 different frameworks for SMBs to set the right expectations | #ContentStrategy #Press #Business #ModernEDU

Getting started with content marketing: 3 different frameworks for SMBs to set the right expectations | #ContentStrategy #Press #Business #ModernEDU | 21st Century Learning and Teaching | Scoop.it
Getting started with content marketing can be tricky. Do you know what's the minimum investment required to prove the value of content?

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy

 

Gust MEES's insight:
Getting started with content marketing can be tricky. Do you know what's the minimum investment required to prove the value of content?

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy

 

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10 Qualities of an Effective Community Manager | #DigitalSkills #SocialMedia #ICT #Jobs

10 Qualities of an Effective Community Manager | #DigitalSkills #SocialMedia #ICT #Jobs | 21st Century Learning and Teaching | Scoop.it
As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow.

Companies are looking for professionals who can blend their skills to effectively deliver updates to a community, but also have the ability to tap into that community to collect feedback for a company to use for improving its product or delivering its message.

While the job opportunities grow, so to do the number of professionals who include community skills on their resumes and profiles. On LinkedIn alone, the number of people who have added "Community Management" to their skills list is up 46% year-over-year.

But being a quality community manager goes beyond having the knowledge and background to use social media networks. Here are 10 qualities a community manager should possess to improve the chances of success in the position, according to professionals who work within social media and community today.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Skills

 

Gust MEES's insight:
As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow.

Companies are looking for professionals who can blend their skills to effectively deliver updates to a community, but also have the ability to tap into that community to collect feedback for a company to use for improving its product or delivering its message.

While the job opportunities grow, so to do the number of professionals who include community skills on their resumes and profiles. On LinkedIn alone, the number of people who have added "Community Management" to their skills list is up 46% year-over-year.

But being a quality community manager goes beyond having the knowledge and background to use social media networks. Here are 10 qualities a community manager should possess to improve the chances of success in the position, according to professionals who work within social media and community today.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Skills

 

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3 Digital Marketing Trends to Prepare for in 2018 | #ICT #Business 

3 Digital Marketing Trends to Prepare for in 2018 | #ICT #Business  | 21st Century Learning and Teaching | Scoop.it

A serious marketing expert explores every new trend. They don’t judge. They test. Then, they decide if the trend works for their campaigns. At its core, marketing is all about selling products or services in a way that engages the target audience. The problem is, audience preferences evolve. That’s how digital marketing trends are developed.

Before we start with the trends we expect to see evolving in 2018, let’s see what has been big up to this point in 2017:

Augmented reality. The trend is still relatively new and it’s not going away. According to a report by Market and Market, the virtual reality and augmented reality market is expected to reach $151.3 billion by 2022. We saw IKEA giving us scannable catalogs that allowed us to see how an item would fit in our room. We saw LEGO using AR technology to bring its models to life. That’s smart marketing.
Native advertising. More and more marketing experts are trying to make their ads look less like ads and more like something the consumer would choose to read or see. This publication in The New York Times is a nice example of native advertising. It’s a post paid by Airbnb, but it’s also useful content that informs and educates.
Those were not the only big trends that defined 2017, but let’s stop there. It’s time to focus on the future. A marketer has to foresee the future, so they will be ready to serve the best campaign when the consumers are ready for it.

Digital Marketing Trends For 2018

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing

 

Gust MEES's insight:

A serious marketing expert explores every new trend. They don’t judge. They test. Then, they decide if the trend works for their campaigns. At its core, marketing is all about selling products or services in a way that engages the target audience. The problem is, audience preferences evolve. That’s how digital marketing trends are developed.

Before we start with the trends we expect to see evolving in 2018, let’s see what has been big up to this point in 2017:

Augmented reality. The trend is still relatively new and it’s not going away. According to a report by Market and Market, the virtual reality and augmented reality market is expected to reach $151.3 billion by 2022. We saw IKEA giving us scannable catalogs that allowed us to see how an item would fit in our room. We saw LEGO using AR technology to bring its models to life. That’s smart marketing.
Native advertising. More and more marketing experts are trying to make their ads look less like ads and more like something the consumer would choose to read or see. This publication in The New York Times is a nice example of native advertising. It’s a post paid by Airbnb, but it’s also useful content that informs and educates.
Those were not the only big trends that defined 2017, but let’s stop there. It’s time to focus on the future. A marketer has to foresee the future, so they will be ready to serve the best campaign when the consumers are ready for it.

Digital Marketing Trends For 2018

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing

 

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What is the Definition of a Lead in Sales? | #Business 

What is the Definition of a Lead in Sales? | #Business  | 21st Century Learning and Teaching | Scoop.it
Salespeople and marketing types both toss the word 'lead' around a lot, but they don't always agree on what it means.

 

Most salespeople define a lead as someone who matches the criterion the salesperson has established and who has the need, reason and/or interest in pursuing the product.

 

However, marketing professionals tend to define a lead as anyone who might have those qualities, and believe that a lead that proves to have the desired attributes is considered to be a 'prospect.'

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing

 

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Leads

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

 

Gust MEES's insight:
Salespeople and marketing types both toss the word 'lead' around a lot, but they don't always agree on what it means.

 

Most salespeople define a lead as someone who matches the criterion the salesperson has established and who has the need, reason and/or interest in pursuing the product.

 

However, marketing professionals tend to define a lead as anyone who might have those qualities, and believe that a lead that proves to have the desired attributes is considered to be a 'prospect.'

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing

 

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Leads

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

 

 

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Soft Skills | What are Soft Skills? | SkillsYouNeed | #ModernEDU #Business #Competition

Soft Skills | What are Soft Skills? | SkillsYouNeed | #ModernEDU #Business #Competition | 21st Century Learning and Teaching | Scoop.it
What are Soft Skills?


The phrase ‘soft skills’ is often used to describe the skills which characterise relationships with other people, or which are about how you approach life and work.

Others phrases that are often used for these types of skills include: ‘people skills’, ‘interpersonal skills’, ‘social skills’ or ‘transferable skills’.

‘Hard skills’, by contrast, is a phrase usually used to describe job-specific skills. Examples of such skills include professional skills like bricklaying or accountancy, medical expertise such as diagnosis and treatment, or other skills that can be taught and whose presence is testable through exams.

Ironically, for many people, the so-called soft skills are often some of the hardest skills to develop.
The Relative Importance of Hard and Soft Skills
Job-related expertise is essential in any profession and in many other careers. However, over the last twenty to thirty years, understanding has grown that perhaps the soft skills may ultimately be more important in determining levels of success.

That is, the hard skills are a basic minimum necessary in order to operate in that particular workplace. Whether or not you are successful in your career may depend on how you relate to other people and to work: the so-called soft skills.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Soft+Skills

 

Gust MEES's insight:
What are Soft Skills?


The phrase ‘soft skills’ is often used to describe the skills which characterise relationships with other people, or which are about how you approach life and work.

Others phrases that are often used for these types of skills include: ‘people skills’, ‘interpersonal skills’, ‘social skills’ or ‘transferable skills’.

‘Hard skills’, by contrast, is a phrase usually used to describe job-specific skills. Examples of such skills include professional skills like bricklaying or accountancy, medical expertise such as diagnosis and treatment, or other skills that can be taught and whose presence is testable through exams.

Ironically, for many people, the so-called soft skills are often some of the hardest skills to develop.
The Relative Importance of Hard and Soft Skills
Job-related expertise is essential in any profession and in many other careers. However, over the last twenty to thirty years, understanding has grown that perhaps the soft skills may ultimately be more important in determining levels of success.

That is, the hard skills are a basic minimum necessary in order to operate in that particular workplace. Whether or not you are successful in your career may depend on how you relate to other people and to work: the so-called soft skills.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Soft+Skills

 

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10 Social Media Marketing Mistakes And How to Avoid Making Them

10 Social Media Marketing Mistakes And How to Avoid Making Them | 21st Century Learning and Teaching | Scoop.it
We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.

 

 

Let’s get started…

 

Learn from These 10 Social Media Mistakes We’ve Made

Here’s a quick overview of the social media mistakes we’ve been making until recently:

  1. Focusing on quantity over quality
  2. Being on all social media platforms
  3. Posting the same content across platforms
  4. Using only landscape images and videos
  5. Sharing only our own content
  6. Not curating user-generated content
  7. Not uploading videos to social media platforms
  8. Not targeting specific audience for our content
  9. Not boosting the right posts
  10. Not replying to questions on social (fast enough)

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 


Via Daniel Watson
Gust MEES's insight:
We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.

 

 

Let’s get started…

 

Learn from These 10 Social Media Mistakes We’ve Made

Here’s a quick overview of the social media mistakes we’ve been making until recently:

  1. Focusing on quantity over quality
  2. Being on all social media platforms
  3. Posting the same content across platforms
  4. Using only landscape images and videos
  5. Sharing only our own content
  6. Not curating user-generated content
  7. Not uploading videos to social media platforms
  8. Not targeting specific audience for our content
  9. Not boosting the right posts
  10. Not replying to questions on social (fast enough)

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

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Données personnelles : les bons réflexes en entreprise - Cases

Données personnelles : les bons réflexes en entreprise -  Cases | 21st Century Learning and Teaching | Scoop.it
Ce mardi 28 janvier, c’est la journée européenne de la protection des données privées. L’occasion de rappeler que le droit à la protection de sa vie privée est l’affaire de tous.
Gust MEES's insight:

 

Learn more:

 

http://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/

 

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#SMBchat on Symantec Internet Security Threat Report on Thursday, April 25, at 9 a.m. PT / 12 p.m. ET

#SMBchat on Symantec Internet Security Threat Report on Thursday, April 25, at 9 a.m. PT / 12 p.m. ET | 21st Century Learning and Teaching | Scoop.it
Symantec helps consumers and organizations secure and manage their information-driven world.

 

The ISTR, which covers the major threat trends observed by Symantec in 2012, reveals that cybercriminals view SMBs as a prime target for stealing information. In fact, the largest growth area for targeted attacks in 2012 was businesses with fewer than 250 employees; 31 percent of all attacks targeted them, representing a threefold increase from 2011.

 

Getting a clear understanding of the dangers is an important step in improving security, and this year’s report is a wake-up call that SMBs are now being specifically targeted by cybercriminals.

 

===> Mark your calendars to join #SMBchat and learn how to protect your small business from attackers. <===

 

Gust MEES's insight:

 

===> Mark your calendars to join #SMBchat and learn how to protect your small business from attackers. <===

 

Gust MEES's curator insight, April 22, 2013 1:56 PM

 

===> Mark your calendars to join #SMBchat and learn how to protect your small business from attackers. <===


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L’impact financier de la cybercriminalité sur les entreprises étant de plus en plus grand, avoir un taux de détection élevé permet de réaliser des économies

L’impact financier de la cybercriminalité sur les entreprises étant de plus en plus grand, avoir un taux de détection élevé permet de réaliser des économies | 21st Century Learning and Teaching | Scoop.it
Détecter 1% de malware supplémentaires peut permettre à une entreprise d’économiser plusieurs milliers d’euros dans les coûts inhérents au nettoyage (...)

Via Frederic GOUTH
Gust MEES's insight:
L’impact financier de la cybercriminalité sur les entreprises étant de plus en plus grand, avoir un taux de détection élevé permet de réaliser des économies


Gust MEES's curator insight, February 25, 2013 3:09 PM
L’impact financier de la cybercriminalité sur les entreprises étant de plus en plus grand, avoir un taux de détection élevé permet de réaliser des économies


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BYOD can put companies in legal bind: analyst

BYOD can put companies in legal bind: analyst | 21st Century Learning and Teaching | Scoop.it
Things such as remote wiping a former employee's personal device that was connected to a corporate network can land companies in legal hot water, according to Tech Research Asia principal analyst Tim Dillon.

 

Read more, a MUST:

http://www.zdnet.com/au/byod-can-put-companies-in-legal-bind-analyst-7000008396/

 

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Upward Leadership: Lead Up to Your Leader | Leadership Qualities List

Upward Leadership: Lead Up to Your Leader | Leadership Qualities List | 21st Century Learning and Teaching | Scoop.it

Great article on leadership, check it out and provide me your input. Being a leader doesn't always mean being the one in charge.

 

Leadership can happen throughout all levels of the organization chart. Leadership is about influence. A leader knows how to Influence others to follow their guidance and direction.

 

Traditionally, we think of leaders who lead or influence those who are positioned below them. While this is often the case, leadership can actually occur in all directions.

 

===> A true leader will know how to influence those who work alongside them as well as those who work above them. <===

 

Knowing how to influence your supervisor involves some strategic leadership skills. The one who is positioned to lead you will not be swayed easily. This idea is often referred to as leading up or upward leadership.

 

Read more, very interesting...:

http://leadershipqualitieslistblog.com/upward-leadership-lead-up-to-your-leader/

 

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Social Learning fills the empty barrels of Enterprise 2.0

Social Learning fills the empty barrels of Enterprise 2.0 | 21st Century Learning and Teaching | Scoop.it
In this article, taken from "Enterprise 2.0 - French Touch" white book,Frederic Domon explains that 2.0 technologies are enabling technologies that connect us with each other, facilitating communication and collaboration.

 

Learning is social by nature

 

Without going all the way back to the theories of Vygotsky or Albert Bandura, the simplest way to explain social learning is perhaps to look at the work of Richard J. Legers (Harvard Graduate School of Education), who has shown that one of the most important factors for success in higher education is a student’s ability to form and/or participate in small study groups. In comparison to those who had worked alone, those students who had studied in a group, even only once a week, were more involved and better prepared. The students from these groups were able to ask questions to resolve uncertainties and improve their own understanding of the subject by hearing the answers to other students’ questions.

 

===> The most powerful element was the ability to play the role of teacher to other students, as it has been shown that the best way to learn is to teach. <===

 

Read more, very interesting...:

http://www.entreprisecollaborative.com/index.php/en/articles/340-enterprise-20-a-social-learning

 

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Content curation for social selling; how to get even better results | #Business #Press #ModernEDUcation 

Content curation for social selling; how to get even better results | #Business #Press #ModernEDUcation  | 21st Century Learning and Teaching | Scoop.it
Social selling.

If you’ve never heard the word before, you might think it’s some strange new technique devised as an icebreaker for networking events, or perhaps just a new name for Tupperware parties.

The reality is much simpler – and much less awkward. Social selling is just using social media to generate relationships, leads, and eventually, sales.

Here’s how LinkedIn’s Sales Solutions team defines it:

Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.

The term has become more popular in recent years. Surprisingly, it’s actually more widely used than even the term “content curation”.

 

 
Graphics Design's curator insight, January 30, 2018 4:52 AM

RGB could be some time deluding since it has a more extensive shading "range" than CMYK. There are hues you could see on a PC screen that you just can't duplicate with CMYK inks - especially not with any of the dissolvable inks on a medium like a vinyl banner design. You should know this before you complete your sign standard printing.

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Hippes Crowdfunding | #ICT #Finances

Hippes Crowdfunding | #ICT #Finances | 21st Century Learning and Teaching | Scoop.it
Geldanlage über Internet-Plattformen: Hohe Rendite, mehr Risiko?
Geldanlagen über Internet-Plattformen stoßen auf wachsendes Interesse, aber auch auf Skepsis. „Die Renditen sind beim Crowdinvesting meist deutlich höher als beispielsweise auf dem Tagesgeldkonto, aber das Risiko ist auch größer“, sagte Wolf Brandes, Finanzmarktwächter bei der Verbraucherzentrale Hessen, der Deutschen Presse-Agentur.

 

Nach Beobachtung der Verbraucherschützer werden Zinsen von durchschnittlich 4,5 Prozent geboten, in der Spitze sind es zehn Prozent.


„Anleger sollten die Risiken und Chancen und insbesondere die Ausgestaltung der Verträge genau prüfen“, mahnte Brandes. „Das Risiko reicht bis zum Totalverlust des Geldes im Falle einer Insolvenz.“ Internetplattformen sammeln dabei Geld zum Beispiel zur Finanzierung vor allem von Startups. Ist die Firma erfolgreich, erhalten Anleger Zinsen oder eine Gewinnbeteiligung. Häufig handelt es sich den Angaben zufolge um Nachrangdarlehen - im Falle einer Insolvenz bekommen die Investoren ihr Geld also erst, wenn alle anderen Gläubiger ausbezahlt wurden - oder erfolgsabhängige Darlehen.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Crowdfunding

 

Gust MEES's insight:
Geldanlage über Internet-Plattformen: Hohe Rendite, mehr Risiko?
Geldanlagen über Internet-Plattformen stoßen auf wachsendes Interesse, aber auch auf Skepsis. „Die Renditen sind beim Crowdinvesting meist deutlich höher als beispielsweise auf dem Tagesgeldkonto, aber das Risiko ist auch größer“, sagte Wolf Brandes, Finanzmarktwächter bei der Verbraucherzentrale Hessen, der Deutschen Presse-Agentur.

 

Nach Beobachtung der Verbraucherschützer werden Zinsen von durchschnittlich 4,5 Prozent geboten, in der Spitze sind es zehn Prozent.


„Anleger sollten die Risiken und Chancen und insbesondere die Ausgestaltung der Verträge genau prüfen“, mahnte Brandes. „Das Risiko reicht bis zum Totalverlust des Geldes im Falle einer Insolvenz.“ Internetplattformen sammeln dabei Geld zum Beispiel zur Finanzierung vor allem von Startups. Ist die Firma erfolgreich, erhalten Anleger Zinsen oder eine Gewinnbeteiligung. Häufig handelt es sich den Angaben zufolge um Nachrangdarlehen - im Falle einer Insolvenz bekommen die Investoren ihr Geld also erst, wenn alle anderen Gläubiger ausbezahlt wurden - oder erfolgsabhängige Darlehen.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Crowdfunding

 

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What Is Crowdfunding And How Does It Benefit The Economy | #ICT #Business #Entrepreneurship

What Is Crowdfunding And How Does It Benefit The Economy | #ICT #Business #Entrepreneurship | 21st Century Learning and Teaching | Scoop.it
Crowdfunding is by definition, “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.”  Check out this video to get a clearer idea of the step by step process of crowdfunding.

In a seemingly nonstop recession wave, small businesses are struggling more than ever to stay afloat, and entrepreneurs are not facing great odds. Crowdfunding offers these individuals a chance at success, by showcasing their businesses and projects to the entire world.

There are numerous donation crowdfunding platforms where entrepreneurs can safely ask for capital such as Kickstarter, Indiegogo, RocketHub, and investment platforms like 1000 Angels, the company I co-founded, to name a few. While each site offers their unique spin, the general concept is the same across the board. Project creators can create a profile typically containing a short video, an introduction to their project, a list of rewards per donation, and some images to elaborate. The idea is to create a compelling message that readers will be drawn towards.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Crowdfunding

 

Gust MEES's insight:
Crowdfunding is by definition, “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.”  Check out this video to get a clearer idea of the step by step process of crowdfunding.

In a seemingly nonstop recession wave, small businesses are struggling more than ever to stay afloat, and entrepreneurs are not facing great odds. Crowdfunding offers these individuals a chance at success, by showcasing their businesses and projects to the entire world.

There are numerous donation crowdfunding platforms where entrepreneurs can safely ask for capital such as Kickstarter, Indiegogo, RocketHub, and investment platforms like 1000 Angels, the company I co-founded, to name a few. While each site offers their unique spin, the general concept is the same across the board. Project creators can create a profile typically containing a short video, an introduction to their project, a list of rewards per donation, and some images to elaborate. The idea is to create a compelling message that readers will be drawn towards.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Crowdfunding

 

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Lead generation hacks: 5 strategies that will grow your leads by 3X | #DigitalMarketing #Business

Lead generation hacks: 5 strategies that will grow your leads by 3X | #DigitalMarketing #Business | 21st Century Learning and Teaching | Scoop.it
Lead generation is not a child’s play. In fact, it’s really tough.

According to the MarketingSherpa report, a lot of digital marketers still rely on traditional ways of lead generation—going through a list of people or organization and sending them cold emails.

However, most often than not, these accustomed methods are not properly utilized. There is also the issue that most people nowadays are more cautious with their personal emails because of email spams and scams.

While lead generation can be a pretty challenging job, there are actually ways that will surprisingly help you acquire a whopping number of quality leads.

In the rest of this article, I will show you the 5 proven lead generation strategies that you can hack to grow your leads by 3X.

Let’s dive in.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Leads

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

 

Gust MEES's insight:
Lead generation is not a child’s play. In fact, it’s really tough.

According to the MarketingSherpa report, a lot of digital marketers still rely on traditional ways of lead generation—going through a list of people or organization and sending them cold emails.

However, most often than not, these accustomed methods are not properly utilized. There is also the issue that most people nowadays are more cautious with their personal emails because of email spams and scams.

While lead generation can be a pretty challenging job, there are actually ways that will surprisingly help you acquire a whopping number of quality leads.

In the rest of this article, I will show you the 5 proven lead generation strategies that you can hack to grow your leads by 3X.

Let’s dive in.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Leads

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

 

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From a Social and Solidarity Economy to a Sharing Economy

From a Social and Solidarity Economy to a Sharing Economy | 21st Century Learning and Teaching | Scoop.it
The New Alternative Economic Systems (Part One)

The Emergence Of The Sharing Economy

Over the past few years, consumers have naturally developed, in the face of successive recessions, more rational purchasing reflexes. They have become more concerned about the relevance of their purchases and the social benefits they may have. More aware of the inequalities and the consequences of the enormous waste caused by the overconsumption of society, connected consumers are increasingly opting for platforms for the exchange of goods and services between individuals, without seeking to make profits and without intermediaries. And, if they choose commercial offer platforms, it is often in a context of collaborative economics and sharing. A new economic system is taking shape. It relies more on the pooling of goods, places or tools. And it is more geared towards use than acquisition. It is the sharing economy.

Already by 1994 – 1995, the giants of eCommerce (Amazon) and Ebay appeared, and the first collaborative platform were born. At the turn of the new millennium, platforms for the exchange of knowledge (Wikipedia), and sales of goods / services between individuals (Kijiji) were born. It is at the turn of the millennium, with the emergence of social media, that the first practices of couchsurfing and co-rent (Airbnb), and pooling of urban transport (Uber, Lyft) took root. Then, video and audio streaming subscription sites (Netflix, Soundcloud), and music (Spotify).

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Social+Media+101

 

Gust MEES's insight:
The New Alternative Economic Systems (Part One)

The Emergence Of The Sharing Economy

Over the past few years, consumers have naturally developed, in the face of successive recessions, more rational purchasing reflexes. They have become more concerned about the relevance of their purchases and the social benefits they may have. More aware of the inequalities and the consequences of the enormous waste caused by the overconsumption of society, connected consumers are increasingly opting for platforms for the exchange of goods and services between individuals, without seeking to make profits and without intermediaries. And, if they choose commercial offer platforms, it is often in a context of collaborative economics and sharing. A new economic system is taking shape. It relies more on the pooling of goods, places or tools. And it is more geared towards use than acquisition. It is the sharing economy.

Already by 1994 – 1995, the giants of eCommerce (Amazon) and Ebay appeared, and the first collaborative platform were born. At the turn of the new millennium, platforms for the exchange of knowledge (Wikipedia), and sales of goods / services between individuals (Kijiji) were born. It is at the turn of the millennium, with the emergence of social media, that the first practices of couchsurfing and co-rent (Airbnb), and pooling of urban transport (Uber, Lyft) took root. Then, video and audio streaming subscription sites (Netflix, Soundcloud), and music (Spotify).

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Social+Media+101

 

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How to Promote Your Blog Posts Using Social Media: A Guide for Marketers | #Blogging #Business

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers | #Blogging #Business | 21st Century Learning and Teaching | Scoop.it
Do you want more social traffic to your blog posts? Discover how to successfully cross-promote your blog posts on top social media platforms.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2016/09/22/blogs-tips-and-tricks/

 

https://gustmees.wordpress.com/2016/06/06/blogging-is-it-difficult-i-guess-not-a-all-follow-my-advice/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

 

Gust MEES's insight:
Do you want more social traffic to your blog posts? Discover how to successfully cross-promote your blog posts on top social media platforms.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2016/09/22/blogs-tips-and-tricks/

 

https://gustmees.wordpress.com/2016/06/06/blogging-is-it-difficult-i-guess-not-a-all-follow-my-advice/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

 

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Der Feind in deinem Betrieb - EINFACH. KPMG

Der Feind in deinem Betrieb - EINFACH. KPMG | 21st Century Learning and Teaching | Scoop.it
Schuld daran, dass Mitarbeiter korrupt werden, ist meist das Unternehmen. Wer integratives Verhalten fördert, wird selten Opfer seiner eigenen Belegschaft.
Gust MEES's insight:

Schuld daran, dass Mitarbeiter korrupt werden, ist meist das Unternehmen. Wer integratives Verhalten fördert, wird selten Opfer seiner eigenen Belegschaft.


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10 Questions to Ask When Creating a Cybersecurity Plan for Your Business

10 Questions to Ask When Creating a Cybersecurity Plan for Your Business | 21st Century Learning and Teaching | Scoop.it
Practical tips for protecting your company from hackers and other online threats.
Gust MEES's insight:

 

Read the complete Report from SYMANTEC here [PDF]:

 

https://www.symantec.com/content/en/us/enterprise/other_resources/b-istr_main_report_v18_2012_21291018.en-us.pdf

 

Check also:

 

https://gustmees.wordpress.com/2012/11/29/cyber-hygiene-ict-hygiene-for-population-education-and-business/

 

https://gustmees.wordpress.com/2012/07/11/cyberhygiene-hygiene-for-ict-in-education-and-business/

 

 

Check also other infographics here:

 

http://www.scoop.it/t/securite-pc-et-internet?tag=Infographic

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Infographic

 

 

 

 

 

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10 security best practice guidelines for businesses

10 security best practice guidelines for businesses | 21st Century Learning and Teaching | Scoop.it
Businesses need extreme security measures to combat extreme threats. Here are ten best practices that provide defense against the majority of all security threats.
Gust MEES's insight:

 

                      ===> An educated user is a safer user. <===

 

Most of them apply also to schools...

 

A very important point, with most people don't apply BUT which is necessary, a MUST is:

 

Educate your users - "The second most important BYOD security defense: user awareness, ...it might be the most important non-hardware, non-software solution available. An informed user is a user who behaves more responsibly and takes fewer risks with valuable company data, including email."

 

http://www.zdnet.com/the-second-most-important-byod-security-defense-user-awareness-7000011738/

 

 

Check also:

 

http://gustmees.wordpress.com/2012/07/11/cyberhygiene-hygiene-for-ict-in-education-and-business/

 

http://gustmees.wordpress.com/2012/07/07/bring-your-own-device-advantages-dangers-and-risks/

 

Gust MEES's curator insight, March 4, 2013 4:04 PM

 

Most of them apply also to schools...

 

A very important point, with most people don't apply BUT which is necessary, a MUST is:

 

Educate your users - "The second most important BYOD security defense: user awareness, ...it might be the most important non-hardware, non-software solution available. An informed user is a user who behaves more responsibly and takes fewer risks with valuable company data, including email."

 

http://www.zdnet.com/the-second-most-important-byod-security-defense-user-awareness-7000011738/

 

 

Check also:

 

http://gustmees.wordpress.com/2012/07/11/cyberhygiene-hygiene-for-ict-in-education-and-business/

 

http://gustmees.wordpress.com/2012/07/07/bring-your-own-device-advantages-dangers-and-risks/

 

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Business Should Focus on Sociality, Not Social "Media"

Business Should Focus on Sociality, Not Social "Media" | 21st Century Learning and Teaching | Scoop.it
Would anyone care if your business died tomorrow?

Hence, let me advance a tiny thesis: I believe that every kind of institution — business or otherwise — today carries not just a social responsibility, but an existential responsibility. A responsibility not just to society — but to life itself; and further, to the art of living. An obligation to elevate what's worthy, good, and true in every life; a duty not just to "serve" people as "consumers", but to better people as humans; a calling not merely to "deliver" — but to matter.
Gust MEES's insight:

I agree completely: the nail hit right on the head!

 

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Infographic of the week: Why ignoring information security is lethal

Infographic of the week: Why ignoring information security is lethal | 21st Century Learning and Teaching | Scoop.it

Infographic of the week: Why ignoring information security is lethal


Via Frederic GOUTH, Gust MEES
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Why Organizations Need Social Learning

Why Organizations Need Social Learning | 21st Century Learning and Teaching | Scoop.it
Pacalin Laurent explains why social learning enables organizations and their staff to make sense of the radical daily changes.

 

Read more, very interesting...:

http://www.entreprisecollaborative.com/index.php/en/articles/435-why-organizations-need-social-learning

 

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