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What is employee-generated content?
Employee-generated content (EGC) is exactly that: content created by employees. It’s a form of user-generated content (UGC), which many brands are using as a more trusted form of marketing. Employee-generated content can be anything from social media posts to reviews on Glassdoor. But it’s always based on authentic employee ideas and beliefs.
Many brands now realize the potential of EGC to reach customers and employees. You can also use it in HR and marketing, or even on your Salesforce open CTI and CRM platform. For instance, 52% of communications and HR teams use EGC on internal channels. Why? Because employee content has many benefits over traditional marketing.
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=curation
https://gustmees.wordpress.com/?s=blogs
https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging
https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation
What is employee-generated content?
Employee-generated content (EGC) is exactly that: content created by employees. It’s a form of user-generated content (UGC), which many brands are using as a more trusted form of marketing. Employee-generated content can be anything from social media posts to reviews on Glassdoor. But it’s always based on authentic employee ideas and beliefs.
Many brands now realize the potential of EGC to reach customers and employees. You can also use it in HR and marketing, or even on your Salesforce open CTI and CRM platform. For instance, 52% of communications and HR teams use EGC on internal channels. Why? Because employee content has many benefits over traditional marketing.
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=curation
https://gustmees.wordpress.com/?s=blogs
https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging
https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation