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Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform.
And marketers are leveraging this opportunity to increase their sales, boost their conversions and achieve their overall goals. But simply using Facebook for the sake of using it doesn’t help you get the results you want.
You need to have a proper strategy to ensure that you’re attracting relevant leads, driving more sales, and boosting your visibility to build trust amongst your users.
In this post, we’ll discuss some of the most effective ways to promote your brand to make all these happen. So let’s check out what they are. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Facebook https://www.scoop.it/topic/social-media-and-its-influence
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Instead, CA persuaded enough people to trust and approve its Facebook app, called “This is Your Digital Life”, that it was able to access, accumulate and allegedly to abuse personal data from millions of users.
That’s because the app grabbed permission to access data not only about you, but about your Facebook friends.
In other words, if one of your friends installed the app, then they might have shared with CA various information that you’d shared with them.
But how to find out which of your friends (some of whom may be ex-friends by now) installed the app, and how to be sure that they remember correctly whether they used the app or not?
Facebook has now come up with a way, given that it has logs that show who used the app, and who was friends with them.
We used this link:
https://www.facebook.com/help/1873665312923476
After we’d logged into Facebook, we got the result we hoped for:
Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Big+Data...
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Facebook hat einen weiteren Datenanalyse-Anbieter suspendiert. AggregateIQ habe eine Rolle beim Brexit-Referendum gespielt, heißt es. Außerdem bestünden Verbindungen zur Muttergesellschaft von Cambridge Analytica, SGL.
Im Facebook-Datenskandal hat das Online-Netzwerk eine weitere Firma suspendiert, die eine Rolle beim Brexit-Referendum gespielt hatte. Bei dem kanadischen Datenanalyse-Anbieter AggregateIQ hatten die Befürworter des Austritts Großbritannien aus der Europäischen Union mehrere Millionen Pfund ausgegeben. Ein Facebook-Sprecher erklärte am Wochenende, Auslöser für die vorläufige Suspendierung seien jüngste Berichte über Verbindungen zwischen AggregateIQ und der Muttergesellschaft der Datenanalyse-Firma Cambridge Analytica, SGL.
Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Big+Data.
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Edu-Action – Bildungsgipfel Rhein-Neckar
"Die Zeit der Einzelkämpfer ist vorbei." Wir sollen nicht auf den nächsten Einstein warten denn kollektive Intelligenz ist besser als individuelle Intelligenz: IQ vs WeQ (Gerald Hürther, Prof. für Gehirnforschung)
Digitale Transformation: Weg vom “local Hero” und hochheben der einzelnen Initiativen auf institutionelle Ebene. (Jörg Dräger, Bertelsmann Stiftung)
Früher musste man argumentieren für das "Warum", jetzt ist die Frage "Wie. (Jörg Dräger, Bertelsmann Stiftung)
[Gegen Transversalität] Fächer sind notwendig, weil wir Experten braucht die wichtige Themen wie „Europe“ oder „Informatik“ von einem Experten vermittelt werden müssen. Die Frage ist, wie weit man in jedem Fach gehen muss. (Christian Spanagel, Prof. für Mediendidaktik)
Informatikunterricht muss konsequent in Schulen eingeführt werden: Programmierung, Robotik, Datenbanken, usw. Learn more / En savoir plus / Mehr erfahren: http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=collective+intelligence https://gustmees.wordpress.com/2015/07/19/learning-path-for-professional-21st-century-learning-by-ict-practice/
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Drop-dead simple advice on keeping intruders' hands off your account, spotting phishing attempts and more.
To do that, it's added a new security collection called How to Keep Your Account Secure to the Privacy Basics page. The topics cover setting a strong password, spotting attempts to steal passwords and other info, details on how Facebook handles government requests for information, and advice on what to do if your account gets hijacked.
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Facebook, Twitter, and other platforms did not provide new outlets for the discussion of the Snowden-NSA revelations. People who thought their social media friends disagreed with them were less likely to discuss the issues in person and online.
Very interesting, a MUST READ!
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When I attended my daughter's kindergarden Back-to-School Night two years ago, I was delighted to see a video of the classroom playing on a television in the corner. As a parent, it was exciting to see my child in the context of the classroom. My daughter's teacher had simply videotaped the...
Learn more:
- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Parents
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Diving into a magnified human cell. Studying stars from the surface of the moon. Tossing a Frisbee on the quad with a classmate who lives 700 miles away.
These scenarios are far-fetched for most college students. Yet a new virtual reality experiment aims to make them possible. Ten higher education institutions across the U.S. have signed up to create digital versions of themselves that look 3D and feel immersive when accessed by students wearing VR headsets. Drawing on lingo that has gained popularity among tech entrepreneurs, these online simulations of colleges are being called “metaversities.” Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/topic/21st-century-innovative-technologies-and-developments/?&tag=Metaverse
Via Edumorfosis
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Facebook is suspending a data analytics firm called CubeYou from the platform after CNBC notified the company that CubeYou was collecting information about users through quizzes.
CubeYou misleadingly labeled its quizzes "for non-profit academic research," then shared user information with marketers. The scenario is eerily similar to how Cambridge Analytica received unauthorized access to data from as many as 87 million Facebook user accounts to target political marketing.
The company sold data that had been collected by researchers working with the Psychometrics Lab at Cambridge University, similar to how Cambridge Analytica used information it obtained from other professors at the school for political marketing.
The CubeYou discovery suggests that collecting data from quizzes and using it for marketing purposes was far from an isolated incident. Moreover, the fact that CubeYou was able to mislabel the purpose of the quizzes — and that Facebook did nothing to stop it until CNBC pointed out the problem — suggests the platform has little control over this activity.
Facebook, however, disputed the implication that it can't exercise proper oversight over these types of apps, telling CNBC that it can't control information that companies mislabel. Upon being notified of CubeYou's alleged violations, Facebook said it would suspend all CubeYou's apps until a further audit could be completed.
"These are serious claims and we have suspended CubeYou from Facebook while we investigate them," Ime Archibong, Facebook vice president of product partnerships, said in a statement. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Big+Data.
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Our Facebook privacy nightmare somehow keeps getting worse.
The vast majority of Facebook users have likely had their public profile data scraped by third-parties, CEO Mark Zuckerberg revealed Wednesday.
SEE ALSO: Deleting Facebook won't fix our privacy nightmare
The seemingly massive privacy loophole was the result of a feature that allowed people to search for friends using their phone number. The setting, which has now been removed, was enabled by default in order to make it easier for users' to find friends.
But on Wednesday, Facebook's chief technology officer Mike Schroepfer revealed that bad actors have been abusing the feature for years in order to gain access to public profile data. "Given the scale and sophistication of the activity we’ve seen, we believe most people on Facebook could have had their public profile scraped in this way," he wrote.
Later, during a call with reporters, Zuckerberg confirmed that a large percentage of Facebook users have likely had their data scraped since the setting was enabled by default. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Big+Data..
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Manche sind genervt von ihnen, andere können gar nicht genug bekommen – Tests auf Facebook, die das eigene Profil analysieren und dabei Daten sammeln. Wie soll ich mit solchen Tests umgehen? BEE SECURE rät:Unzureichende Datenschutzerklärungen, intransparente Informationen und zweifelhafte Geschäftsmodelle bestimmen die „Szene“ dieser Tests. Da diese Tests so gut wie keinen Mehrwert haben, sondern vermutlich sowieso nach dem Zufallsprinzip arbeiten, empfiehlt BEE SECURE, sie zu meiden. Die Risiken, dass die eigenen Daten verkauft oder gar in Fake-Profilen verwendet werden, sind größer als der Nutzen, den diese „lustigen“ Tests bieten. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Big+Data...
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Université du Luxembourg
Prof. Herwig Hofmann of the Faculty of Law, Economics and Finance has been making international headlines this week thanks to a verdict by the Court of Justice of the European Union in a case against Facebook. Around the globe news media reported on the CJEU’s verdict, which declared the US’s Safe Harbor agreement invalid. The agreement allows US companies to compile data from European users and move them to the US. The CJEU found, however, that not enough was being done to protect user data there, for example from surveillance by the NSA. Some 4,000 companies could reportedly be affected by this verdict, which has raised questions over the future of data transfer between the EU and the US.
Learn more / En savoir plus / Mehr erfahren:
http://www.scoop.it/t/securite-pc-et-internet/?tag=Safe+Harbor
https://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/
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Social Media is about sharing, right!? That’s WHAT it is mostly, BUT there are the HIDDEN commercial intents which MOST people don’t see (OUR Privacy is sold and OUR friends one too…) and there isALSO OUR responsibility about it WHEN WE share, WE will discuss in detail here… First of ALL, there isn’t ANYTHING for FREE in this world, even the death costs the life and a lot of money for the funerals ;) SO… Let us analyse WHY WE get Social Media and other services on the internet for “FREE“. BTW: there isn’t anything for FREE, WE pay with OUR information which the companies are gathering!
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Getting Smart on Social Media SMART BUNDLE
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EPIC contends that Facebook 'purposefully messed with people's minds' when it manipulated their news feeds to measure emotional responses.
The Electronic Privacy Information Center filed the complaint Thursday, asking the FTC to impose sanctions on Facebook. The study violated terms of a 20-year consent decree that requires the social-networking company must protect its users’ privacy, EPIC said. EPIC also wants Facebook to be forced to disclose the algorithms it uses to determine what appears in users’ news feeds.
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Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform.
And marketers are leveraging this opportunity to increase their sales, boost their conversions and achieve their overall goals. But simply using Facebook for the sake of using it doesn’t help you get the results you want.
You need to have a proper strategy to ensure that you’re attracting relevant leads, driving more sales, and boosting your visibility to build trust amongst your users.
In this post, we’ll discuss some of the most effective ways to promote your brand to make all these happen. So let’s check out what they are.
Learn more / En savoir plus / Mehr erfahren:
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Facebook
https://www.scoop.it/topic/social-media-and-its-influence