How to Build a Content Strategy for Small Businesses | 21st Century Learning and Teaching | Scoop.it

What Is a Content Strategy?
A content strategy is a long-term approach that enables you to set audience expectations and select the type of content you will create, promote, and publish. It also helps you apportion resources you’ll need to develop content.

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments, and build relationships.

For example, if you run a hardware store and publish a blog with DIY tips, you may notice that your most popular articles are those that instruct readers on wall mounting TVs. You can use this data and run ads for LCD screens on your blog.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=curation

 

https://gustmees.wordpress.com/?s=blogging

 

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging