Influencers and User-Generated Content: Making The Customer Journey Smarter | 21st Century Learning and Teaching | Scoop.it

The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement. 

Today, brands are learning that direct interaction with consumers is essential to success. That’s why they’re trying to make the customer journey more interactive for their target audiences.

As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. This allows them to interact more personally with customers and create both enhanced trust and social proof simultaneously.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=curation

 

https://gustmees.wordpress.com/?s=blogging

 

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO