Scoop.it joins Linkfluence to become a leading global social intelligence company | #Curation #ContentCuration #Acquisitions | 21st Century Learning and Teaching | Scoop.it

At the end of 2017, we took a new step and launched our content intelligence solution. Our ambition was to go further than filtering the web. We wanted to use artificial intelligence to analyze the tens of millions of content sources that we crawl with Scoop.it. In doing so, we aimed at better understanding the topics this content is about and derive meaningful and data-driven insights for marketers.

 

This shift has driven us to the next big thing: today, I’m super excited to let you know that Scoop.it has been acquired by Linkfluence, a leading social listening company.

Why are we doing this?

Like Scoop.it, Linkfluence has built technology to crawl, index, and analyze content through artificial intelligence. But while Scoop.it focuses on online media content such as blogs, news sites, or video platforms, Linkfluence focuses on social listening to help marketers understand their customers and the perception they have of their brands. To do that, Linkfluence analyzes and filters hundreds of millions of public conversions on the social Web every day. Of course, given this volume of data, artificial intelligence such as natural language processing – a type of which Scoop.it has been working on – is critical. Combining both R&D teams will help Linkfluence go faster building the next generation of AI models to derive meaning from the social Web.

 

Another thing Scoop.it will bring Linkfluence is a US presence. While Linkfluence has been tremendously successful with global brands in Europe and Asia, it still needs to set foot in the US. The Scoop.it HQ in San Francisco will become the first US office for Linkfluence, enabling it to serve the group’s clients all across the world from 6 offices: London, Paris, Düsseldorf, Singapore, Shanghai, and now San Francisco.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Social+Intelligence

 

 


Via Gilbert C FAURE