Content Marketing Tips: 8 Rules for Publishing Reader-Focused Blog Posts | 21st Century Learning and Teaching | Scoop.it

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. 

It may come as no surprise that most readers will want to read posts that interest them, as opposed to long-winded articles that are nothing more than sales pitches. As a brand, it is your job to get over your ego and what you perceive are your main needs – to promote your product or service. Instead, you’ll need to start catering to the interests and needs of your audience first. 

Once you make this shift, you can expect to see the results you were hoping to achieve with the hard sell. You’ll get more checkouts, a more loyal readership, and more engagement on your posts. Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. 

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=curation

 

https://gustmees.wordpress.com/?s=blogging

 

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing