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Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform.
And marketers are leveraging this opportunity to increase their sales, boost their conversions and achieve their overall goals. But simply using Facebook for the sake of using it doesn’t help you get the results you want.
You need to have a proper strategy to ensure that you’re attracting relevant leads, driving more sales, and boosting your visibility to build trust amongst your users.
In this post, we’ll discuss some of the most effective ways to promote your brand to make all these happen. So let’s check out what they are. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Facebook https://www.scoop.it/topic/social-media-and-its-influence
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Want to grow your brand, increase fans, and start selling more?
Then you need to follow the marketing trends that guide the way people do business online.
And today’s biggest market trend? Social media.
There’s only one problem: social media management takes time. What was once relegated to a lowly intern is now a multi-million dollar business, with huge agencies doing nothing more than managing social media accounts.
That’s great for them. But what about for the everyday business owner? How can he or she grow a brand—for yourself or your business—on social media without spending countless hours or dollars?
Glad you asked.
Because today’s technology has a simple answer: content curation. Today, you’ll learn how to use content curation to speed up your social media strategy while reaping all the same results.
Let’s jump in! Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation
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In my last tutorial we were talking about #PersonalBranding: https://gustmees.wordpress.com/2018/06/13/first-steps-with-the-arduino-uno-r3-maker-makered-coding-badge-with-2-8%E2%80%B3-tft-touch-screen-with-sdcard/ What Is Personal Branding:
When we talk about "personal branding" we are referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences that make you you. Effective personal branding will differentiate you from other professionals in your field.
A Brand Can Be Anything
We’re used to thinking about brands in relationship to companies and products - think McDonald’s or Apple. But nowadays, anything can be a brand. Even as an individual, you have a personal brand.
So what is your personal brand? Whether you’re known for your snaps or you’re still using a typewriter, you have a brand that exists both on and offline.
Luckily, there are a lot of great tools and resources out there to help you with the personal branding process. Use them to leave the right impression on people who look you up online.
The idea of personal branding makes some people uncomfortable. But, if you don’t take control of your personal brand online, then you are missing out on opportunities and letting others control your narrative.
At BrandYourself, we believe that personal branding should be accessible to everyone. That’s why we created this guide - to help you through the process of building your personal brand online.
While the specific circumstances and goals vary by individual, the overall concepts and process are still be relevant to everyone.
Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Personal+Branding
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What's the secret of success while innovating? I hear you screaming already: I would like to be innovative, I even have some ideas BUT I am fearing about WHAT OTHERS would say and think about!! To be honest, NEVER look about WHAT OTHERS would say, innovation is something NEW and the new will… Learn more / En savoir plus / Mehr erfahren: https://gustmees.wordpress.com
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Facebook is suspending a data analytics firm called CubeYou from the platform after CNBC notified the company that CubeYou was collecting information about users through quizzes.
CubeYou misleadingly labeled its quizzes "for non-profit academic research," then shared user information with marketers. The scenario is eerily similar to how Cambridge Analytica received unauthorized access to data from as many as 87 million Facebook user accounts to target political marketing.
The company sold data that had been collected by researchers working with the Psychometrics Lab at Cambridge University, similar to how Cambridge Analytica used information it obtained from other professors at the school for political marketing.
The CubeYou discovery suggests that collecting data from quizzes and using it for marketing purposes was far from an isolated incident. Moreover, the fact that CubeYou was able to mislabel the purpose of the quizzes — and that Facebook did nothing to stop it until CNBC pointed out the problem — suggests the platform has little control over this activity.
Facebook, however, disputed the implication that it can't exercise proper oversight over these types of apps, telling CNBC that it can't control information that companies mislabel. Upon being notified of CubeYou's alleged violations, Facebook said it would suspend all CubeYou's apps until a further audit could be completed.
"These are serious claims and we have suspended CubeYou from Facebook while we investigate them," Ime Archibong, Facebook vice president of product partnerships, said in a statement. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Big+Data.
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Our Facebook privacy nightmare somehow keeps getting worse.
The vast majority of Facebook users have likely had their public profile data scraped by third-parties, CEO Mark Zuckerberg revealed Wednesday.
SEE ALSO: Deleting Facebook won't fix our privacy nightmare
The seemingly massive privacy loophole was the result of a feature that allowed people to search for friends using their phone number. The setting, which has now been removed, was enabled by default in order to make it easier for users' to find friends.
But on Wednesday, Facebook's chief technology officer Mike Schroepfer revealed that bad actors have been abusing the feature for years in order to gain access to public profile data. "Given the scale and sophistication of the activity we’ve seen, we believe most people on Facebook could have had their public profile scraped in this way," he wrote.
Later, during a call with reporters, Zuckerberg confirmed that a large percentage of Facebook users have likely had their data scraped since the setting was enabled by default. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Big+Data..
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If you want to be a successful digital marketer, then you should be aware of the latest updates related to social media. Being one of the most widely used social media platforms out there, Twitter keeps on redefining itself. A while back, it announced the latest update regarding the 280 character limit for tweets. The update was certainly a big relief to many as almost all the marketers used to struggle with the previous 140 character limit.
Now, you can easily level up your social media marketing game on Twitter and reach out to a wider audience for sure. To make things easier for you, I have come up with some expert suggestions that will help you make the most of the Twitter’s latest update.
Details of Twitter’s new update (in a nutshell)
For almost a year now, there have been speculations about the Twitter’s new character limit. It was in the last quarter of 2017 when Twitter finally announced the 280-character update for posting tweets. For languages except Chinese, Japanese, and Korean, Twitter has increased the character limit for tweets from 140 to 280 characters. The attached photos, GIFs, polls, etc. won’t be counted as characters. Though, if you will include a URL, then it will increase the character count. Therefore, it is still recommended to use a URL shortening service while including website links in tweets.
12 ways to make the most of Twitter’s new update
Now when you can tweet in 280 characters, you don’t need to double-check every word you write. Furthermore, it can help you answer customer queries or explain a product to your audience. Here are some interesting ways to use Twitter’s new update. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press
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Everyday, there are 4 million blog posts, 100,000 news articles and 500,000 hours of video published on the Internet. A wealth of information and knowledge. A wealth of information and knowledge that is lost for most companies, at least for the most part.
Lost?
Step 1: content curation
Not entirely. Thanks to content curation technology, the Web can now be filtered. With content curation tools and platforms such as Scoop.it (among others of course), we can use more or less sophisticated ways to filter this huge amount of content that is published daily to zoom in on what matters to us. Good content curation technology is essential. It saves people a huge amount of time looking for content to share for marketing purposes or information that helps their organization make better decisions. And perhaps as importantly, without these filters, we would just be able to search – not discover. We would still find answers to what we don’t know but we wouldn’t know what we don’t know.
But until recently, all the solutions we’ve offered to deal with information overload – ours included – have revolved around the same basic idea: more – or more sophisticated – filters. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation
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Considering Community: Communities of practice as vital tools for knowledge management
Social in silico includes a series of occasional posts focused on community management tips and related information. I’m tagging these Considering Community and you can find all the posts in the series here.
Previously on this blog, I’ve reflected on the different types of community that I’ve observed within science and specifically in the first cohort of the community engagement fellowship program that I run at AAAS. I identified four initial broad types of scientific communities – from professional associations to communities of practice. I’m currently delving deeper into communities of practice and am enjoying reading “Cultivating communities of practice” by Etienne Wenger, Richard McDermott and William M. Snyder.
Communities of practice and coffee – breaking down those silos one latte at a time…
What’s a community of practice – and what does it have to do with knowledge management?
A community of practice is a group of people who gather to learn more about a topic together and in doing so deepen their knowledge and expertise. The group may not have a specifically defined goal, but rather meet regularly to continually refine what they know about a subject. As such, communities of practice are key to knowledge management.
Wenger et al list 5 ways in which communities of practice are key to how we manage knowledge...
Learn more / En savoir plus / Mehr erfahren: https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/
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Upcoming changes to Facebook within Scoop.it! [Effective Aug 1]
← Release notes
On August 1st, you might notice some changes to Facebook on Scoop.it. Don’t worry, these changes are totally normal and we've got the answers to your questions below. I wanted to let you know what to expect:
Summary: As of August 1, you will start to see a reminder every 90 days to log into your Facebook account to reauthenticate and secure your connection. You will no longer be able to share content directly to personal Facebook profiles. Sharing to your Facebook Pages will not be impacted! Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation
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Intelligence collective : définition
L'intelligence collective représente la capacité intellectuelle d'une communauté d'individus qui est issue des interactions entre ses membres, permettant d'effectuer des tâches complexes grâce aux synergies réalisées. L'intelligence collective suppose, pour la communauté, le partage de l'information, le respect de règles communes, de nombreuses relations sociales, et un bénéfice à collaborer pour chacun des membres.
L'intelligence collective en entreprise
Dans le monde du travail, l'intelligence collective est une réalité quotidienne puisque le principe même de l'entreprise est de faire travailler ensemble des membres aux profils divers (salariés et partenaires extérieurs) dans un objectif commun. Elle a un impact direct sur la réussite d'un projet et la performance globale de l'entreprise. Bien souvent, les entreprises résonnent donc en intelligence collective sans le savoir...
Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Intelligence+collective https://gustmees.wordpress.com/2018/01/26/whats-the-secret-of-success-while-innovating/
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I was fortunate to be able to share my thoughts on how digital content curation may be implemented as a powerful pedagogical approach in the latest issue of SCIS Connections. Learn more / En savoir plus / Mehr erfahren: https://gustmees.wordpress.com/?s=curation
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Instead, CA persuaded enough people to trust and approve its Facebook app, called “This is Your Digital Life”, that it was able to access, accumulate and allegedly to abuse personal data from millions of users.
That’s because the app grabbed permission to access data not only about you, but about your Facebook friends.
In other words, if one of your friends installed the app, then they might have shared with CA various information that you’d shared with them.
But how to find out which of your friends (some of whom may be ex-friends by now) installed the app, and how to be sure that they remember correctly whether they used the app or not?
Facebook has now come up with a way, given that it has logs that show who used the app, and who was friends with them.
We used this link:
https://www.facebook.com/help/1873665312923476
After we’d logged into Facebook, we got the result we hoped for:
Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Big+Data...
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Facebook hat einen weiteren Datenanalyse-Anbieter suspendiert. AggregateIQ habe eine Rolle beim Brexit-Referendum gespielt, heißt es. Außerdem bestünden Verbindungen zur Muttergesellschaft von Cambridge Analytica, SGL.
Im Facebook-Datenskandal hat das Online-Netzwerk eine weitere Firma suspendiert, die eine Rolle beim Brexit-Referendum gespielt hatte. Bei dem kanadischen Datenanalyse-Anbieter AggregateIQ hatten die Befürworter des Austritts Großbritannien aus der Europäischen Union mehrere Millionen Pfund ausgegeben. Ein Facebook-Sprecher erklärte am Wochenende, Auslöser für die vorläufige Suspendierung seien jüngste Berichte über Verbindungen zwischen AggregateIQ und der Muttergesellschaft der Datenanalyse-Firma Cambridge Analytica, SGL.
Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Big+Data.
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We see a post on social media, read an article in the paper, listen to opinions in a meeting, hear the results of a poll, and before you know it, we adjust our views and jump on the bandwagon with everyone else. It’s as if we say, “If it’s good enough for them, it’s good enough for me.” No questions asked. Groupthink: what makes you think others know better?
We are dramatically affected by the people around us. In fact, we tend to do things simply because others do them, rather than follow our own beliefs or think for ourselves. That’s fine if we’re kind, eat healthy, or read more because our friends and colleagues influence us to act that way. But this phenomenon can also compel us to do things against our own best interest — if we’re not careful.
Even though being part of a group provides comfort and security it doesn’t guarantee that your group will always think intelligently; in fact, their reasoning may be deeply flawed. That’s why you should think carefully before you end up destroying your credibility and your reputation. It’s important to consider whether the messenger is credible, the information is accurate, the rationale is logical, and the intentions are honorable. The alternative is to follow the group blindly — and assume that other members did their homework.
When your ears hear one thing, but your eyes see another…use your brain. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching?tag=Critical-Thinking https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Frank+SONNENBERG
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In today’s hypermedia landscape, youth and young adults are increasingly using social media platforms, online aggregators and mobile applications for daily information use. Communication educators, armed with a host of free, easy-to-use online tools, have the ability to create dynamic approaches to teaching and learning about information and communication flow online. In this paper we explore the concept of curation as a student- and creation-driven pedagogical tool to enhance digital and media literacy education. We present a theoretical justification for curation and present six key ways that curation can be used to teach about critical thinking, analysis and expression online. We utilize a case study of the digital curation platform Storify to explore how curation works in the classroom, and present a framework that integrates curation pedagogy into core media literacy education learning outcomes. Learn more / En savoir plus / Mehr erfahren: https://gustmees.wordpress.com/?s=curation https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/
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![Upcoming changes to Facebook within Scoop.it! [Effective Aug 1] – Scoop.it FAQ and Support | #Curation #SocialMedia #sharing | 21st Century Learning and Teaching | Scoop.it](https://img.scoop.it/ooHFC2LQtY514xyxc_9fpDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform.
And marketers are leveraging this opportunity to increase their sales, boost their conversions and achieve their overall goals. But simply using Facebook for the sake of using it doesn’t help you get the results you want.
You need to have a proper strategy to ensure that you’re attracting relevant leads, driving more sales, and boosting your visibility to build trust amongst your users.
In this post, we’ll discuss some of the most effective ways to promote your brand to make all these happen. So let’s check out what they are.
Learn more / En savoir plus / Mehr erfahren:
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Facebook
https://www.scoop.it/topic/social-media-and-its-influence