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Salespeople and marketing types both toss the word 'lead' around a lot, but they don't always agree on what it means.
Most salespeople define a lead as someone who matches the criterion the salesperson has established and who has the need, reason and/or interest in pursuing the product.
However, marketing professionals tend to define a lead as anyone who might have those qualities, and believe that a lead that proves to have the desired attributes is considered to be a 'prospect.'
Learn more / En savoir plus / Mehr erfahren:
http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing
http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Leads
http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business
Most salespeople define a lead as someone who matches the criterion the salesperson has established and who has the need, reason and/or interest in pursuing the product.
However, marketing professionals tend to define a lead as anyone who might have those qualities, and believe that a lead that proves to have the desired attributes is considered to be a 'prospect.'
Learn more / En savoir plus / Mehr erfahren:
http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing
http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Leads
http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business