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AI tools support marketers in every marketing stage, from ideating to strategizing and publishing content. You can improve your current marketing efforts and customer experience with AI content creation tools. Even predicting the future of business is possible with AI! Deploy a chatbot or gather sufficient past customer data to extract valuable insights about buyer behavior and formulate marketing campaigns that align with the information.
With AI learning and growing every day, your business is set on the path to flourish and scale tremendously one day at a time. All brands must continue to leverage the full benefits of AI and human intelligence and labor in their marketing efforts to reach the right audience at the right time. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing
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Many people use the terms Responsive Design and Adaptive Design interchangeably, but creating a distinction between them does help clarify two different approaches to the modern challenge of designing web pages that work on small and large screens.
In the world of web design, the only thing harder than keeping up with the ever-evolving standards in HTML, CSS, and other technologies, is keeping up with the vocabulary. This article is about helping you understand what responsive and adaptive design mean, and how these approaches differ. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Web-Design https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press
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The Biggest Content Trends in 2018, According to 11 Experts
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.
Marketing moves fast, and working in this industry means you've got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes.
Earlier this year, I made my own predictions for some of the biggest social media trends and content marketing trends brands should prepare for in 2018. To help us all get a more thorough understanding of what the future holds for content marketing, my team and I reached out to 11 marketing leaders for their predictions about the biggest trends in content in 2018: 1. Audience experience will become more important than ever.2. High-quality content clusters are the future of search.3. Content strategies will expand.4. Channel experimentation will be critical to reaching your audience.5. Brands will need to think like media companies.6. Dynamic content will continue rising.... Read more in the article! Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation
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Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership?
Increase blog engagement in 5 easy steps
Blog engagement is important for a number of reasons. First and foremost, it allows you to reach your target audience and have considerable influence over them. Secondly, it enhances your SEO standing and enables you to prove to the search engines that your content is valuable and worthy of prime real estate in the search results.
“Google notices whenever blog visitors leave comments and posts as well as when they post a response,” SEO Service Agents explains. “For the search engines, they will see that your blog is active and very much alive. Not to mention the fact that your rankings in the SERP’s will benefit from mentions of your content on social media platforms. The end result is that all of this will generate more visitor traffic. And that is exactly what you are looking for.”
But what exactly is the goal? In other words, what does it look like for a blog to have high levels of engagement? From a big-picture perspective, you want blog visitors to read and engage with your posts, comment and share on social media, and return to your blog regularly to check for new content.
The big question is, how? How do you get readers to do these things on a steady and ongoing basis? While there are numerous strategies you can use to get the desired results, here are a few keys that leading brands have discovered over the years. Learn more / En savoir plus / Mehr erfahren: https://gustmees.wordpress.com/?s=blogs https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blogs
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Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are:
The leads you attract aren’t very interested in your offer.
You aren’t generating enough traffic to your opt-in pages.
Refining your content marketing strategy can be the best way to address both of these problems. Here are some ways content can push your list building strategy into overdrive.
Build a personal brand
Why do people subscribe to your email list? It’s not necessarily because they think you will give them free stuff but rather VALUE. Depending on your business, that value may come in the form of monetary discounts or insight to help them in some way. Building your personal brand gives people the confidence to know that you are knowledgeable in a specific area and that there’s value in subscribing to your email list.
Find social platform. Are you a chef? You should be creating amazing Instagram posts of your food. Motivational speaker? Facebook videos should be your daily activity. Digital marketer? I should already be in your funnel.
Collaborate with other personal brands. While you’re making a name for yourself it’s critically important to collaborate with other personal brands to expedite your follower growth. Identify thought leaders in your space and create content together. If you’re a digital marketer, that could mean going on their podcast to share insights from recent campaigns that their audience will find valuable. Read more in the article... Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/
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Everyday, there are 4 million blog posts, 100,000 news articles and 500,000 hours of video published on the Internet. A wealth of information and knowledge. A wealth of information and knowledge that is lost for most companies, at least for the most part.
Lost?
Step 1: content curation
Not entirely. Thanks to content curation technology, the Web can now be filtered. With content curation tools and platforms such as Scoop.it (among others of course), we can use more or less sophisticated ways to filter this huge amount of content that is published daily to zoom in on what matters to us. Good content curation technology is essential. It saves people a huge amount of time looking for content to share for marketing purposes or information that helps their organization make better decisions. And perhaps as importantly, without these filters, we would just be able to search – not discover. We would still find answers to what we don’t know but we wouldn’t know what we don’t know.
But until recently, all the solutions we’ve offered to deal with information overload – ours included – have revolved around the same basic idea: more – or more sophisticated – filters. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation
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An excellent website is an invaluable tool for an inbound organization because an inbound organization starts the buyer journey by creating a website that provides education first. An inbound organization’s website functions as an online portal for actively first attracting, then engaging, a target audience and persona. One of the biggest mistakes we see companies make is thinking that a website is only an expense and not viewing it as an asset. Remember, your company website is your very first impression for most contacts. Your website communicates your brand message, engages your audience, and should act as a digital salesperson. Too often companies cut corners. They don’t use the best tools to accomplish their goals or refuse to hire the best talent to manage their web presence (sorry, but your geeky nephew might not be the BEST choice). Many companies believe that if you build it, they will come. So, once their website is up and running they just set it and forget it. A part of this mindset is the idea that a quality website is a one-time expense. The idea that you have a big expenditure of resources once and then the website should stand on its own is flawed. A great website can be within any company’s reach as long as they optimize for user experience. A part of good optimization is creating content consistently over time so that your website grows in a meaningful way. An Inbound Organizations website becomes a better resource over time. As a result, an Inbound Organizations website is an asset, not just an expense. With that in mind, here are some concrete suggestions for improving your website so you can keep me, and all the other prospects like me, engaged. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press
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In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.
As we move into 2018, factors such as more widespread adoption of marketing automation, the massive shift to video marketing, and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down.
Which means the challenge for all of us is to keep up.
The push behind making content better – more engaging, richer content that resonates with the content consumer like it was made for them – is being driven by dozens of content marketing influencers who are sharing their insights, experience and knowledge of how to do content well – really well.
If you want to make your content marketing better in 2018, tap into the minds who have been cultivating this area of marketing for years.
Onalytica recently shared their list of the leading content marketing influencers (with me exclusively) for 2018.
Their data reveals what’s being discussed more than any other area of content and it also identifies the most influential voices, based on how much engagement they are driving, how much they are talking, number of followers, and how much they are referenced.
Yours truly is happy to be named on this list, and I have to say I’m excited to keep the conversations going with all of these great minds. Can’t wait to see what we’re doing by the end of this 12-month ride around the sun! Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/
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So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term.
First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And as it gets harder and harder for advertising to work, we expect more companies to make serious, committed shifts like this.
But now that you know you’re serious, you’re going to need to hire people. This assumes, of course, that you’ve decided to keep this thing in-house rather than hire an agency.
I think that’s smart. Here’s why:
Good content marketing involves the entire company – sales, customer service, management, even accounting and development. An in-house team will always have better communication channels with those departments than an agency will. You’ll see each other in the elevator, at the Christmas party, and at any other company-wide function.
There’s no question of everyone being “on the team” with an in-house content program. This isn’t always so with agencies. There are sometimes lingering questions about what an agency’s priorities really are.
Great content marketing rises up from your company’s DNA. Your brand voice, your value proposition, your understanding of your customers… these are so core to your company that I worry about hiring an agency to define it for you.
With the agency thing settled, you now need to go build your team. The question becomes: What are your goals? What’s your budget? Those answers will inform how big of a team you’ll need and who you’ll hire first.
Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/
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Does your content marketing need an upgrade?
If you’re like most content marketers, it does. Because many content marketers still struggle to get a positive return from their content marketing. And even the marketers who are getting good returns – they work hard for those results.
In fact, one of the reasons they’re doing well is because they’re always on the lookout for how to do things better.
Know why so many content marketers struggle? Well, because content marketing is hard.
You heard it. I said it. Content marketing is hard.
Here’s why:
You’ve got to understand your audience
Get smart about your business needs
Develop content that meets both the requirements of your business and of your audience
Plan all that content
Optimize all that content
Promote all that content
Measure all that content
Update and republish all that content
And plan more content based on what’s working
Rinse and repeat. Month after month.
Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press
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Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance.
Not to mention that in the modern business world, your employees and team members need and want to work with the kind of technology that makes their lives easier and their jobs more rewarding. Simply put, automation can have significant positive effects on your organization as a whole.
When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful.
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=curation
https://gustmees.wordpress.com/?s=blogging
https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO