21st Century Learning and Teaching

Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are:

The leads you attract aren’t very interested in your offer.
You aren’t generating enough traffic to your opt-in pages.
Refining your content marketing strategy can be the best way to address both of these problems. Here are some ways content can push your list building strategy into overdrive.

Build a personal brand

Why do people subscribe to your email list? It’s not necessarily because they think you will give them free stuff but rather VALUE. Depending on your business, that value may come in the form of monetary discounts or insight to help them in some way. Building your personal brand gives people the confidence to know that you are knowledgeable in a specific area and that there’s value in subscribing to your email list.  

Find social platform. Are you a chef? You should be creating amazing Instagram posts of your food. Motivational speaker? Facebook videos should be your daily activity. Digital marketer? I should already be in your funnel.

Collaborate with other personal brands. While you’re making a name for yourself it’s critically important to collaborate with other personal brands to expedite your follower growth. Identify thought leaders in your space and create content together. If you’re a digital marketer, that could mean going on their podcast to share insights from recent campaigns that their audience will find valuable.

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Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

There are many reasons for publishers to reconsider developing a curation service.

1. Their journalistic firepower is dwindling. In the US alone, the traditional journalism workforce has been halved from its peak in the 1990s. The ability to cover the news broadly and in depth is at its lowest point (paving the way for historical misses, such as the strength of the Trump electorate).

2. Symmetrically, the pool of sources has never been greater. Expertise is now widely available in every field — but it can be hard to find and to evaluate.

3. Publishers, old and new, tend to underestimate the power of their authority. A link suggested by a trusted source is invaluable for readers; far from abandoning their referral, they tend to come back to their valued news source.

Learn more / En savoir plus / Mehr erfahren.

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy

https://gustmees.wordpress.com/?s=curation