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How to Set and Achieve Your Blogging Goals: 2023 Blog Guide | 21st Century Learning and Teaching | Scoop.it

From blog.scoop.it - January 9, 2023 5:56 PM

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From blog.scoop.it - August 11, 2023 4:34 PM

Gust MEES's insight:

Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance.

Not to mention that in the modern business world, your employees and team members need and want to work with the kind of technology that makes their lives easier and their jobs more rewarding. Simply put, automation can have significant positive effects on your organization as a whole.

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

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From blog.scoop.it - May 29, 2023 10:10 AM

Gust MEES's insight:

The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement.

Today, brands are learning that direct interaction with consumers is essential to success. That’s why they’re trying to make the customer journey more interactive for their target audiences.

As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. This allows them to interact more personally with customers and create both enhanced trust and social proof simultaneously.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

TRestyling's comment, June 9, 2023 6:27 AM

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From blog.scoop.it - May 9, 2023 7:55 AM

Gust MEES's insight:

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content.

Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

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Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - January 25, 2023 7:49 AM

Gust MEES's insight:

GoPro. Nike. Apple. These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage.

Businesses don’t create an army of brand advocates by accident. They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more.

What Is Social Media Advocacy?
Social media advocacy involves leveraging social media networks to forge and nurture positive relationships. The ultimate goal of a social media advocacy strategy is to create brand advocates who naturally love and champion your brand.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

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From blog.scoop.it - September 26, 2022 4:43 PM

Gust MEES's insight:

Why content curation matters

Now that you know what content curation is and you’ve looked at a few examples, you likely realize how important it is to use it as a marketing strategy.

You get several critical benefits that help you grow your business:

It’s a powerful way to establish your authority and expertise in a niche
You can create content easily without having to generate it from scratch
curation can help build relationships with other experts in your field
When done correctly, it can help you drive traffic back to your website or blog
Content curation is an excellent way to break down complex topics for your audience
Engage a community by sharing group news or local events
Now that we know all of this, let’s look at how you can curate content and some of the best tools to use.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

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Scooped by Gust MEES

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From blog.scoop.it - July 20, 2022 6:08 PM

Gust MEES's insight:

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021.

Because content is online, you might think it will automatically reach international audiences. But that’s not always the case. To expand your business overseas, you need a global content strategy. This article will look at what a global content strategy is and how to create one.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

No comment yet.

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From blog.scoop.it - July 20, 2022 4:20 PM

Gust MEES's insight:

In the digital age, marketers, small business owners, and entrepreneurs often ask one question about social media: “how do I stand out from other accounts?”

It’s no secret that social media is a powerful marketing tool. Big brands like Wendys have used it to turn themselves into pop-culture icons, and small businesses can carve out a space in their industries without shilling for expensive marketing campaigns.

However, an estimated 3.96 billion people will use social media in 2022. The average user consumes content on 6.6 platforms and spends 2 hours and 25 minutes on social media daily.

With so many active users, social media is saturated with content — making standing out tricky.

That’s where Search Engine Optimization (SEO) comes in. SEO can help you create posts that appear in search results, rank better, and grab people’s attention effectively.

How do you use SEO for social media? Read on.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

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From blog.scoop.it - July 3, 2022 8:31 AM

Gust MEES's insight:

What is employee-generated content?
Employee-generated content (EGC) is exactly that: content created by employees. It’s a form of user-generated content (UGC), which many brands are using as a more trusted form of marketing. Employee-generated content can be anything from social media posts to reviews on Glassdoor. But it’s always based on authentic employee ideas and beliefs.

Many brands now realize the potential of EGC to reach customers and employees. You can also use it in HR and marketing, or even on your Salesforce open CTI and CRM platform. For instance, 52% of communications and HR teams use EGC on internal channels. Why? Because employee content has many benefits over traditional marketing.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogs

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

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From blog.scoop.it - June 27, 2022 6:37 AM

Gust MEES's insight:

What Is Branding Your Blog?
It’s important that the basic idea is understood first. There’d be no point in showing you how to use UCaaS mechanisms if you didn’t first know the answer to the question “what is UCaaS?”

Branding, in the context of your blog, describes the process of overhauling decision-making around every aspect to form a cohesive, recognizable digital footprint.

Every aspect of your blog, from its name to its look, from its content to its tone, should feel as though they form a greater, overarching narrative.

Failure to do this often ends up with the blog, as a whole, feeling disconnected and fragmented. When this happens, people who would otherwise be avid readers see your work as uneven, and less reliable.

When this happens, they’ll be on the lookout for something else, and you risk losing their readership to a more well-thought-out blog.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

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From brandyourself.com - June 13, 2018 6:06 PM

Gust MEES's insight:

In my last tutorial we were talking about #PersonalBranding:

https://gustmees.wordpress.com/2018/06/13/first-steps-with-the-arduino-uno-r3-maker-makered-coding-badge-with-2-8%E2%80%B3-tft-touch-screen-with-sdcard/

What Is Personal Branding:

When we talk about "personal branding" we are referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences that make you you. Effective personal branding will differentiate you from other professionals in your field.

A Brand Can Be Anything

We’re used to thinking about brands in relationship to companies and products - think McDonald’s or Apple. But nowadays, anything can be a brand. Even as an individual, you have a personal brand.

So what is your personal brand? Whether you’re known for your snaps or you’re still using a typewriter, you have a brand that exists both on and offline.

Luckily, there are a lot of great tools and resources out there to help you with the personal branding process. Use them to leave the right impression on people who look you up online.

The idea of personal branding makes some people uncomfortable. But, if you don’t take control of your personal brand online, then you are missing out on opportunities and letting others control your narrative.

At BrandYourself, we believe that personal branding should be accessible to everyone. That’s why we created this guide - to help you through the process of building your personal brand online.

While the specific circumstances and goals vary by individual, the overall concepts and process are still be relevant to everyone.

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Personal+Branding

S.K. Shrestha's curator insight, July 1, 2018 8:38 AM

You can brand yourself!

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Digital Content Curation as a Pedagogical Approach | OUT of #SchoolCocoon | #LEARNing2LEARN for #LifeLongLEARNing with/about #ICT, #SocialMedia #Twitter and #blogs | #ModernPedagogy #ModernLEARNing | 21st Century Learning and Teaching | Scoop.it

From www.linkinglearning.com.au - May 7, 2018 3:41 PM

Gust MEES's insight:

I was fortunate to be able to share my thoughts on how digital content curation may be implemented as a powerful pedagogical approach in the latest issue of SCIS Connections.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

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What's the difference between adaptive and responsive web design? | #MobileDesign #Desktopdesign #ContentMarketing #ContentStrategy #ContentManagement #Press #Journalism | 21st Century Learning and Teaching | Scoop.it

From www.digitalfamily.com - February 20, 2018 7:07 PM

Gust MEES's insight:

Many people use the terms Responsive Design and Adaptive Design interchangeably, but creating a distinction between them does help clarify two different approaches to the modern challenge of designing web pages that work on small and large screens.

In the world of web design, the only thing harder than keeping up with the ever-evolving standards in HTML, CSS, and other technologies, is keeping up with the vocabulary. This article is about helping you understand what responsive and adaptive design mean, and how these approaches differ.

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Web-Design

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

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