Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage.
You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like.
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=curation
https://gustmees.wordpress.com/?s=blogging
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO
Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage.
You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like.
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=curation
https://gustmees.wordpress.com/?s=blogging
https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO