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Scoop.it!
Revenue from the tech giant's signature iPhone fell 15% in the most recent quarter. Via Graham Watson 
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Scoop.it!
It’s the first trillion dollar corporation, but like its peers, it wields unparalleled power Via Graham Watson
Graham Watson's curator insight,
August 5, 2018 8:56 AM
One of the age-old conundrums of microeconomics - to what extent are large firms good/bad for us?
Will Hutton looks at the rise of Apple in the Observer, accepting its ingenuity but worrying about its might. |
Really interesting look at Apple's response to lower than expected iPhone sales: should they lower price?
It depends upon a variety of factors? Has there been a change in the PED for iPhones? To what extent are they able to separate markets and charge different prices? Are they able to drive down costs - or squeeze profit margins - and which is the better play in the long-term?
I think I might start with this today.