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The deal will help booksellers fight back against Amazon's "siren call", says the boss of Waterstones.
Via Graham Watson
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Rescooped by Bruce Fellowes from Microeconomics: IB Economics |
Scoop.it!
Via Graham Watson
News of a horizontal merger in the book retailing market, with the news that Waterstones are buying Foyles. However, it isn't a merger born out of strength, it's a reflection of the changing nature of the book market and the need for traditional booksellers to fit back in the face of Amazon having lower costs.Â