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Scoop.it!
Shares in the bakery chain Greggs bucked the retail gloom this week thanks to good numbers and marketing. Via Graham Watson 
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Scoop.it!
Chinese exports increased last month despite tariffs imposed by the US, but the trade war still led forecasts for global gross domestic product (GDP) to be revised down. Via Graham Watson
Graham Watson's curator insight,
August 9, 2018 8:44 AM
Really interesting little footnote to all the ongoing trade dispute material out there; as yet there doesn't seem to have been that much of an effect upon export values. However, think about this - isn't it an application of the J-curve - in that any reaction of export/import volumes is likely to be long-term because of the inelasticity of demand for exports and imports.
But will there be a reaction in the longer term? We shall see. |
This is both economic - you might look at consumer choice, and the impact of marketing on price elasticity of demand, and Business Management, indicating the importance of skilled marketing.
The marketing team at Greggs have played a blinder over the introduction of their vegan sausage rolls, with the ire of Piers Morgan helping sales.