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Organizations, especially before the turn of the century, had a very similar approach to sharing.

Organizations kept what was perceived as “theirs” under tight lockdown and discouraged sharing outside of the organization unless there was an advantage to it. In many ways, this is understandable. Organizations have every right to protect trade secrets and should continue to do so.

But what about all of the knowledge and information acquired by an organization and its employees in the normal course of business… knowledge of things like best practices, process improvements, and employee retention strategies? Why can’t this information be shared with others in the industry, or even outside of it?

The best part about this is that people are sharing their knowledge and ideas without expecting any immediate return on their investment of time and resources. Instead, there is a sort of unwritten rule to “pay it forward” because someday soon you will be the one needing advice.

17.

This article addresses the advantages of knowledge sharing online, particularly the power of social media and an online business model. By sharing our online knowledge and working together, we achieve the highest amount of growth and customer satisfaction. As the author explains, "We can ask questions of our Twitter followers and LinkedIn groups, or we can search blog posts and white papers for what we need and adapt it to our own projects, saving time and money in the process".