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Scoop.it!
Let’s break down the different components of the Persuasion Slide and see how this model can be used in eLearning design. 
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Scoop.it!
It takes time to persuade, so it must occur in multiple steps. Similar to acquiring knowledge and skills, a single message will not be enough. You will need to help the audience appreciate the value or behavior you want to instill.
Marta Torán's insight:
La persuasión en la enseñanza. La ruta central y la periférica. Los factores que afectan a la persuasión.
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Me gusta!
Karla Gutiérrez aplica el tobogán de la persuasión al eLearning.
Empujón (atraer la atención) - Gravedad (motivación inicial) - Ángulo (motivaciones que nosotros generamos) - Fricción (dificultades)