Best Practices in Instructional Design & Use of Learning Technologies
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Best Practices in Instructional Design  & Use of Learning Technologies
Practical approaches & best practices in using cutting-edge learning technologies & design that is relevant to learning professionals & educators. You are most welcome to contribute relevant ideas, or links to your blog, published articles & books, or invitations to your public learning events.
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12 Most Important Leadership Lessons I Learned By Hiking 12 Miles |

12 Most Important Leadership Lessons I Learned By Hiking 12 Miles | | Best Practices in Instructional Design  & Use of Learning Technologies | Scoop.it

I love hiking and mountains, and fortunately, Oregon is one of the best places to experience both!

But sometimes, I truly wish I lived in Kansas. This sentiment was especially strong last weekend when my husband suggested we hike up Salmon Butte, which involved a 12-mile, 3,000-foot trek near Mt. Hood Oregon. I’m slow and steady on the trail, with 7-8 mile jaunts comfortably within my “do-able” zone, but this trip posed a new challenge – it was the longest and most elevation gain hike I’ve ever attempted.

 

Add on the fact that there was going to be snow involved at some point at the higher elevations, and I knew this was going to be one of those experiences that really tested who I am as a person.

 

We set out on a cold and frosty morning, spurred on by weather reports that at higher altitudes, the weather was clear and we would be guaranteed great views–provided that we made it to the top of Salmon Butte...


Via Martin Gysler
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How to Create a Jaw Dropping Social Media Strategy in 5 Steps

How to Create a Jaw Dropping Social Media Strategy in 5 Steps | Best Practices in Instructional Design  & Use of Learning Technologies | Scoop.it

Social media is not a campaign… it’s a channel. It’s a means to an end, not an end in itself. That means your social media networks should be part of a larger marketing plan.

 

With that being said, you still need a set of goals to guide your individual social media efforts. Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.

 

Step #1: Identify warm prospects

Step #2: Establish a conversation with your prospect

Step #3: Gain rapport with your prospect

Step #4: Develop a social media relationship

Just because you are talking to people doesn’t mean you have

Step #5: Track the lifetime value of a relationship 


Via Martin Gysler
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Forbes: The Top Ten Social Media Lessons of 2011

Forbes: The Top Ten Social Media Lessons of 2011 | Best Practices in Instructional Design  & Use of Learning Technologies | Scoop.it

As the holiday season prepares to give way to the New Year’s Eve and the end of 2011, the annual influx of year-end lists is about to begin in earnest. Top photos, top news stories, top Kardashian marriages… the lists are on their way. Lest anyone say that social media is any different, here for your consideration, in no particular order, are my Top Social Media Lessons of 2011 – part one today, and part two tomorrow.

 

Lesson #1: There is a significant amount of social network fatigue.

Google+. Quora. Empire Avenue. Chime.in. Unthink. It seemed in 2011 like there was a new or “hot” social network every month – and watching the social media in-crowd rush to adopt was a sometimes comical diversion. There was certainly an element of “shiny object syndrome” at play in the social media world...


Via Martin Gysler
Chuck Bartok's comment, December 24, 2011 12:06 PM
I agree Martin, however we are finding that each of the venues seem to gravitate to somewhat different Demographics and show different response to engagement. A business should spend time with testing and focus on the venues most productive.
You do not HAVE to be Everywhere.
Just be where your Market is!
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40+ Social Media Dashboard Tools for Tracking Stuff

40+ Social Media Dashboard Tools for Tracking Stuff | Best Practices in Instructional Design  & Use of Learning Technologies | Scoop.it

As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’

 

Let me talk about how I go about creating a social media dashboard

 

The basic answer is that I don’t have one tool (I have dozens, if not hundreds.)

 

The real answer is that I am not tracking social media.
I am tracking key performance indicators (KPI)
I don’t care if it is a shipping problem or a viral YouTube video.
I simply want to know how I can track it, manage it, and maximize results.

 

With that said: when I think about creating a social media dashboard or using a platform to track results… I am looking at several unique business identifiers that define what tool I need for the job at hand...


Via Martin Gysler
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