Best Practices in Instructional Design & Use of Learning Technologies

Pinterest has taken off in the past few months. According to a Shareholic study, it exceeds reddit, Google+, Linkedin, and YouTube as a referral source. It may seem as though everyone you know is Pinning something to the online bulletin boards to share their favorite articles, collections, and items available online.

This is a great social networking tool that you can use for educational purposes, whether you are a teacher or a student.

This tool can make it possible to create boards for specific projects and to collect and share lesson resources.

Be sure to see the education page!

Social media is not a campaign… it’s a channel. It’s a means to an end, not an end in itself. That means your social media networks should be part of a larger marketing plan.

With that being said, you still need a set of goals to guide your individual social media efforts. Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.

Step #1: Identify warm prospects

Step #2: Establish a conversation with your prospect

Step #3: Gain rapport with your prospect

Step #4: Develop a social media relationship

Just because you are talking to people doesn’t mean you have

Step #5: Track the lifetime value of a relationship