This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia.
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Best Practices in Instructional Design & Use of Learning Technologies
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Practical approaches & best practices in using cutting-edge learning technologies & design that is relevant to learning professionals & educators. You are most welcome to contribute relevant ideas, or links to your blog, published articles & books, or invitations to your public learning events.
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Scoop.it!
"Story logic provides an important remedy for advertising at a time when consumer skepticism and distrust are mounting. We were humans before we became consumers. As humans, we naturally gravitate to stories and the ideas,experiences and lessons with which they invite us to participate."
There are some very good insights here and a good example of what not to do when creating your brand stories! 
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Une modernisation du conte de fée Cendrillon,
ou comment l'art de la transmission orale peut s'adapter aux médias modernes, offrant aux marques de belles opportunités de visibilité
Storytelling over the centuries has always been exciting - today the media technology brings totally new dimensions to storytelling.