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"We are vehemently faithful to our own view of the world, our story. We want to know what new story we’re stepping into before we exit the old one. We don’t want an exit if we don’t know exactly where it is going to take us, even – or perhaps especially – in an emergency. This is so, I hasten to add, whether we are patients or psychoanalysts."
Is Your Internet Marketing Telling A Great Story?
Wow, this is GREAT. I love this sentence,
"I think it is because change requires loss. And the prospect of loss is far more powerful than potential gain. It’s difficult to imagine what a change will do to us. This is why we need stories so desperately."
The implication, stories are the key to change, rings true and so the right question is how can we tell better stories, stories that promote the change we want :).
Buying anything anytime is a form of "change". We want the security of knowing our money will be well spent and the excitement of new experience. When in doubt, as this great post points out, we stand pat. We hesitate because we can't imagine the new story.
Here is another implication. Our jobs as Internet marketers is really to help our visitors imagine the new story :). M
The Kübler-Ross Change curve is a tool you can store in your back pocket and pull our to help others get on with what is essential. You can also use it to coach yourself through the challenges of dealing with changes beyond your control. In the ICN Executive MBA change management module, we combine this tool with others such as story-telling in a co-learning approach.