As the holiday season prepares to give way to the New Year’s Eve and the end of 2011, the annual influx of year-end lists is about to begin in earnest. Top photos, top news stories, top Kardashian marriages… the lists are on their way. Lest anyone say that social media is any different, here for your consideration, in no particular order, are my Top Social Media Lessons of 2011 – part one today, and part two tomorrow.
Lesson #1: There is a significant amount of social network fatigue.
Google+. Quora. Empire Avenue. Chime.in. Unthink. It seemed in 2011 like there was a new or “hot” social network every month – and watching the social media in-crowd rush to adopt was a sometimes comical diversion. There was certainly an element of “shiny object syndrome” at play in the social media world...
Via Martin Gysler
You do not HAVE to be Everywhere.
Just be where your Market is!