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The Belize Tourism Board has a new logo. It's a retro toucan...Nice! They've changed the motto from 'Mother Nature's Best Kept Secret' to 'Discover How to Be.' The logo was designed to be a 'contemporary, yet classic vibe to represent tourism in Belize modern yet timeless.'
"The BTB firmly believes that this repurposing of the brand will help to solidify Belize’s position on the international tourism map. Guided by the framework of the National Sustainable Tourism Master Plan (NSTMP), the Action Plan embraces priorities in all key departments, with an emphasis on Marketing & Industry Relations; Destination Planning; Quality Assurance; Information Management & Revenue Collection."
An insightful piece of tourism branding
Nice strong image