Big Data Research

Enterprises are recognizing the potential for leveraging the web sources for broader business intelligence, as well as their internal content, according to David Barnes, program director of emerging Internet technologies for the IBM Software Group.

The traditional type of analytics platforms that we’ve run in the past might have created what we wanted or wasted our time, Barnes argued. He posited that the next wave of analytics and big data is concentrated on content-centric web apps with longer running data collection and analytics.

IBM has made a big bet on providing analysis of what are known as big data, and this week the company seeks to build on its position.

At a conference it is hosting in Las Vegas for more than 10,000 clients and partners, the Armonk, N.Y., company says it plans to unveil, among other items, a new analytics application for the Apple Inc. iPad and software that enables companies to analyze large amounts of data in the cloud.

IBM’s 2011 global CMO study claims that the majority of CMOs across the world still feel underprepared to meet a forecasted “data explosion” that will allow them to better measure the ROI of campaigns

The study found that 87% of CMOs in the UK and Ireland and 71% interviewed globally said they feel ill-equipped to deal with the increasing need for analysis and the overwhelming “volume, velocity and variety” of data.