Gleaning insights from big data carries value across all aspects of baseball, from media outlets covering reactions to the game and players, to businesses marketing to fans, and to players and coaches themselves. Analyzing data to generate actionable insights in baseball affords major league teams better decision-making to create productive ball clubs year after year. For example, Oakland A's GM Billy Beane has become famous for the use of analytics, as seen in the best-selling book and motion picture, Moneyball.