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"Salone del Mobile, the annual Milanese furniture fair, is as for designers as it is for brands struggling to associate themselves with design in general--as evinced by the slew of events and unveilings that are only peripherally related to design. For example, today the French automaker Renault unveiled their much-hyped new concept car, the Twin’z, which was designed by the Welsh biomimicry guru Ross Lovegrove. “The aim was to break down the boundaries between the world of an object whose calling is to be in movement--the automobile--and that of furniture,” the carmaker explains in their release."
