Biomimicry

"The Mirasol display technology (developed by Qualcomm) is based on biomimetics - that is, technology that imitates nature. The natural phenomenon that makes a butterfly’s wings or a peacock’s feathers shimmer and give off their rich, striking colors is the same exact quality that drives how Mirasol displays generate color. How do butterflies and peacocks do it? Through microscopic structures on their wings and feathers they are each able to create truly vivid colors simply by causing light to interfere with itself. This "interference" is the reason the term "interferometric" comes into play."

"The gloriously colored, iridescent feathers of the male peacock aren't what they seem on the surface. They look that way largely because the feathers contain nanometer-scale protein structures that break up incoming light waves, recombine and reflect them as rich, vibrant colors. Scientists at the University of Michigan think they have a technology that emulates this process to display pictures without chemicals or electrical power. Eventually, the technology could replace the displays now used on smartphones, tablets, and computer screens, with strikingly high definition."