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"Can innovators learn anything about sustainability from the minimalist lifestyle of a two-toed sloth? [...] the San Diego Zoo Global Centre for Bioinspiration, which hosted the two-day event, is focused on taking a much more rigorous and “hard science” approach to bioinspiration—a largely collaborative field that typically requires a mix of disciplines to move from scientific discovery to a new commercial product. [...] As an industry, however, bioinspiration suffers from a lack of public awareness, uncertainty about how the field is defined, and how “serious” it really is, according to scientists who specialize in bioinspiration. For many innovation leaders and investors, bioinspiration conjures an amorphous field with mushy scientific discipline."
