Blue Ocean Strategy

Innovative leaders look outside of their comfort zone to other industries for inspiration, and to cross-pollinate ideas. What steps can you start incorporating to find daily inspiration for healthcare?

In 2005, Jim Jannard (founder of Oakley) set up a company called RED Digital Cinema, with the specific aim of creating a ultra-high definition digital camera which would be as good as the 35 mm film cameras.

The well-known Blue Ocean Strategy (BOS) described the business aim not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant. If BOS is a once in-a life-time opportunity for organization's expansion, then Blue-Tree strategy is more relevant to business’s continuous growth and well managed progress.

The Blue Ocean Strategy is highly related to process innovation. The idea of this strategy is to build new businesses where none existed before.

Qualitative research ensures customer validation, clarity and a process when producing the products of tomorrow. It is possible to use qualitative techniques via a user centred design process to truly innovate whilst remaining agile.

How an innovative swimwear company turned people into regular swimmers.

Every organization needs to map their target buyer’s buying experience before they make any decisions about the design of their sales and marketing function.

Marketing is supposed to be a field sprawling with constant innovation ... a domain where ‘new new things' are born every day. But unfortunately, reality begs to differ. This is especially true whe...

Innovation in Rural India: Jugaad and Beyond... There may not be a literal translation of the word Jugaad in any other language, since the concept is a very deep rooted Indian philosophy of managing within the limited available resources.

If you're tired of trying to beat your competitors at their own game, it may be time to try a new strategy: creating your own market.

You have probably heard about or read Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. It has been translated into 42 languages and sold over 2 million copies – so it fair to say it has made...