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Similar images of the ‘Iceberg of Ignorance‘ have been around for decades. Today they are spreading like wildfire on social media, rapidly becoming one of the most shared legends of popular management culture.
It all originated (so it is said) in 1989 when consultant Sidney Yoshida produced his study called ‘The Iceberg of Ignorance‘. (Unfortunately, we couldn’t get our hands on the original.) Allegedly, Yoshida revealed what he saw in the work and leadership habits of Japanese car manufacturer, Calsonic.
