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AI is flipping the world of digital marketing upside down, and it’s an exciting–and kinda scary–time for marketers. In this episode of the Unprompted podcast our panel of experts predict what’s to come and how marketers can set themselves up to win.
Braden Kelley is a popular innovation keynote speaker creating workshops, masterclasses, webinars, tools, and training for organizations on innovation, design thinking and change management.
If you’re thinking about the dollar efficiency of your marketing investment, I recommend starting with a simple KPI such as dollar-per-TAM-visit. #B2BMarketing
If you include quality keywords in your meta tags, Google is more likely to list your site higher in web search results.
What to do (and what not to do) before inking your next SEO deal.
Most companies expect to increase their spending on digital marketing in 2018, and say social and content marketing will be the most effective tactics. Check out the details of this research.
Via Marteq
PROMOTE THE RIGHT KEYWORDS
There is no better way to reach a large audience than with white hat SEO practices and strategies. The most important thing for your online marketing is choosing the right keywords. If you use them in your tweets you can easily be ahead of competitions since they will give relevance to your posts. But it’s crucial that you include them in your tweets so they appeal to the audience and do not leave any negative effects. Carefully prepared posts can have a noteworthy impact on the followers if the content is well-thought out and meaningful.
ALWAYS USE HASHTAGS
You’ve probably noticed people using hashtags on social media in abundance. This practice actually started on Twitter, even though the origins of hashtags date back to 1978. Incorporating them in your posts is like using metadata. If you pair them with the right keywords, you’ll get more desirable SEO effects. Use them in every tweet and as much as possible so you can be as high as possible in the search result list. However, keep in mind that they have to be meaningful and connected to what you’re posting, and also that you have to fit them in a 140-characters long message.
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Learn about the best online tools for competitive analysis and find a sample analysis of competitors' websites compared with yours.
Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories.
This is the ultimate guide to dominating Google’s search results in 2018. And let me be clear about something: This is NOT a lame “SEO in 2018” predictions post. Instead, you’re going see tested strategies that are working right now… and will work even better in 2018. Let’s dive right in.
Nine-country study finds widespread use of social media for promoting lies, misinformation and propaganda by governments and individuals
Updated April 2017! Social Media cheat sheet with image sizes for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, YouTube. Get a free printable!
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The logical next step for LinkedIn's creator push.
How generative AI can work hand-in-hand with creatives, analysts, brand managers and others empowered with context to understand the "why."
For decades, the gaming industry has been dominated by centralized gaming companies that own and control the majority of the games we play. However, in recent years, a new movement has emerged, known as Play-to-Earn (P2E), which offers a decentralized alternative to traditional gaming. In this article, we’ll explore the differences between P2E and traditional […]
Are your sellers committing random acts on social media? Learn the 7 social selling activities that turn random actions into effective prospecting techniques.
Ecommerce popularity is continually on the rise. In the United States alone, ecommerce sales are expected to reach close to 2 trillion dollars this year, so a s
1. Organic: Interestingly, organic design stands in contradiction to the mainstream desire for clean, minimalist design. For example, we see it manifested in vintage design, which can help brands achieve a top-shelf look with classic details that provide an air of distinction and sophistication.
2. Mobile-First: Design trends in previous years highlighted a responsive approach to website design—which is still important—but in 2018 we'll think about smartphones before we think about desktops. Companies are going to think about how their site looks on an iPhone and transition that experience onto the desktop, rather than vice-versa.
3. Movement: 2017 was, believe it or not, the 30th anniversary of the GIF. As adoption among marketers and consumers continues to grow, we see this trend continuing into 2018. And, let's face it, there have been many world events and resulting emotions this past year to which words alone cannot do justice. GIFs add interest to ads, email newsletters, illustrations, icons, and logos (not to mention memes).
4. Complexity: Over the last few years, flat design has reigned supreme, but gradients are making a big comeback in 2018, bringing back complexity and depth we haven't seen in recent times. Last time gradients were around, they were seen mainly in the form of Material Design and subtle shading to suggest 3D (Apple's iOS icons were a great example). Now, gradients are big, loud and full of color.
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There is limitless opportunity online, if you can be found.
Via Daniel Watson
As the second largest search engine and one of the largest social media networks, YouTube has a lot going for it. In this article, we'll run through four hidden YouTube features that you may not currently know about and might find useful.
10 clever ways to get more Facebook likes—no fluff or tired tricks. These tactics actually work.
Here are six reasons why a site using risky black hat SEO tactics may still rank well in search engine results. For now, anyway.
What makes one ecommerce marketing campaign awesome and another one creepy? Read this article to learn the two key features you need to know about privacy.
Get DigitalMarketer's free PDF download of 101 best email subject lines and 5 free tools guaranteed to amplify your email marketing.
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