Building a world of trust for e-commerce
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Building a world of trust for e-commerce
Consumers are expressing concerns about fake reviews on Internet and would like to shop on websites showing more transparency and trustworthiness. Scandals and fake reviews on websites have created a suspicious climate about the digital consumption model. The increasing number of web transactions worldwide and the new economic model based on web market places have generated the need to provide a safer environment for e-commerce.
Work in collaboration with WETHIC, French startup, aiming to build a world of trust for e-commerce (curation of English and French articles).
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France has just adopted a Digital Republic bill (July 2016) - Fundamentals explained in this curated article

Digital technologies and their uses are the driving force behind radical changes to our economy, redrawing the boundaries of public and private spheres and reshaping social interactions.

 

The repercussions of these changes are now all-encompassing and are mapping out tomorrow’s society.

 

Twenty-first century France must embrace digital technology, prepare for future developments, take up all the opportunities and shape a society that embodies the principles of liberty, equality and fraternity.

 

Key objectives are summarized in this article.

 

Vincent Bronner's insight:

For France, digital technology offers new possibilities for development, growth and sharing. Democracy and public debates were also at the center of the initiative launched by Emmanuel Macron, Minister of Economy and Finance, and Axelle Lemaire, Secretary of State to Digital Economy.

 

The new "Digital Republic bill" adopted in May 2016 was the first time ever interactive online consultation organized by a French government for a legislation process. Indeed, before submitting the Digital Republic bill to the Conseil d’Etat (French Supreme Administrative Court), everyone had the chance to provide their input on the legislation during the consultation held in 2015.

 

A. Contributors were able to comment on the text’s articles and suggest amendments which were, in turn, open to remarks from other Internet users building a space for online democracy.

 

B. Once studied, some of the proposals might have made their way into the Digital Republic bill making this initiative interactive.

 

C. The government also officially replied to those suggestions which were the most popular amongst Internet users after voting online.

 

A truly innovative experience!

 

https://www.republique-numerique.fr/pages/in-english

 

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Building trust with consumers by Vincent Bronner, July 2016

More and more consumers are expressing concerns about fake reviews and manipulated content on Internet. E-shoppers would like to navigate on websites showing more transparency and trustworthiness.

Vincent Bronner's insight:

Why is it so important to re-build trust for brands and e-commerce platforms with consumers? Because facts tell us consumers are losing confidence when they read on-line reviews. In today's ecosystem, only certified reviews can help develop new relationships between e-shoppers and brands. A French startup is about to change the rules with a powerful solution and an official accreditation delivered by the national certification body.

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DGCCRF: le point sur les faux avis de consommateurs sur Internet et les pratiques trompeuses de modération

Depuis 2010, la DGCCRF a mené différentes enquêtes dans ce secteur et recensé de nombreuses pratiques discutables. Ainsi, certains gestionnaires d’avis suppriment tout ou partie des avis de consommateurs à tendance négative, au profit des avis plus positifs. Cette pratique semble très répandue et peut aboutir parfois à la suppression pure et simple de tout avis négatif.

Vincent Bronner's insight:

Les travaux menés par la Direction générale de la concurrence, de la consommation et de la répression des fraudes (DGCCRF) nous fournissent des informations précieuses sur les pratiques dans le secteur du e-commerce en France.

http://www.economie.gouv.fr/files/files/directions_services/dgccrf/documentation/fiches_pratiques/fiches/faux-avis-consommateurs.pdf

 

On constate que les infractions en matière d’avis de consommateurs sont relevées dans tous les secteurs d’activité sur internet  (automobile, électroménager, mobilier, habillement, services), mais également sur les réseaux sociaux, dans le secteur des applications mobiles. Heureusement, certaines pratiques trompeuses et illégales donnent lieu à des poursuites judiciaires mais la DGCCRF disposent de moyens humains trop limités pour agir face à l'ampleur des enjeux commerciaux..

 

La publication de la norme NF Z74-501 en 2013 sous l'égide de l'AFNOR et de nombreux participants volontaires ne suffit pas à prévenir les abus constatés sur les sites de e-commerce.

 

Disposons-nous d'une législation suffisante et des moyens à la hauteur des enjeux liés à la croissance du e-commerce ?

N'est-il pas temps de mettre en place de nouvelles solutions permettant la réelle certification des avis consommateurs ?

 

 

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The restaurant that topped TripAdvisor ratings doesn't actually exist

The restaurant that topped TripAdvisor ratings doesn't actually exist | Building a world of trust for e-commerce | Scoop.it
A restaurant in Italy has topped rankings on TripAdvisor - despite the fact that it doesn't exist.
Vincent Bronner's insight:

Can we really trust what we read on TripAdvisor?!   You should read this article...

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