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TripAdvisor is now allowing passengers to post reviews of airlines, a move it claims will “demystify” what is becoming an increasingly confusing market place for travellers.
The new function is part of an overhaul of the review website's flight service, which, for seven years, has only been able to offer passengers the ability to compare flight prices, pitching it against the likes of Skyscanner, Expedia and Google.
TripAdvisor has announced the launch of a new airline reviews platform (July 2016).
The company stated "the time has come for a better way to research, compare and shop for flights". The launch of airline reviews will be covering 48 markets in 29 languages.
Question: How TripAdvisor will ensure flight experiences will be reflecting real experiences? (no fake reviews)
Reminder: in December 2014, Italian authorities fined TripAdvisor 500,000 Euros after ruling that it had failed to adopt sufficient mechanisms to protect consumers from being exposed to false reviews on its website for hotels and restaurants. Has TripAdvisor made progress to prevent fraudulent use of its platform?