Building a world of trust for e-commerce
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Building a world of trust for e-commerce
Consumers are expressing concerns about fake reviews on Internet and would like to shop on websites showing more transparency and trustworthiness. Scandals and fake reviews on websites have created a suspicious climate about the digital consumption model. The increasing number of web transactions worldwide and the new economic model based on web market places have generated the need to provide a safer environment for e-commerce.
Work in collaboration with WETHIC, French startup, aiming to build a world of trust for e-commerce (curation of English and French articles).
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Airbnb sues San Francisco over new rental legislation

Airbnb sues San Francisco over new rental legislation | Building a world of trust for e-commerce | Scoop.it

AirBnB is taking San Francisco to US District Court over rules the City recently approved.

According to the new rules, AirBnB must allow rental housing listings on its site only for hosts who have registered with the City. The problem with the City's new registration requirement, the company said, is that it provides fines and penalties on AirBnB.

Another issue of trust with the existing business model is the generation of unwelcome commercial operators converting affordable rental housing to illegal hotels while citizens have difficulties to find apartments. The traditional hospitality business is also impacted and the administration must recover taxes.

The new rules require AirBnB to only list rentals for hosts who are registered with San Francisco. That violates federal law, argues AirBnB. Note: within the last year, over 200 listings have been removed in SF according to the community marketplace AirBnB.

Restoring a trusted relationship is now needed. Why not relying on a third-party certification company to verify the host identity?

Make your own opinion.

Vincent Bronner's insight:

The disruptive AirBnB community marketplace has created tensions with lots of municipalities and fiscal administrations worldwide. Another escalation occured between AirBnB and San Francisco, the Company suing the City over the new rental rules.

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Twitter campaign takes aim at fake restaurant reviews on TripAdvisor

Twitter campaign takes aim at fake restaurant reviews on TripAdvisor | Building a world of trust for e-commerce | Scoop.it
Restaurateurs and food critics back #noreceiptnoreview campaign to deter fraudulent posts
Vincent Bronner's insight:

After years of manipulation and unclear practices about on-line reviews, consumers want to be really well-informed and use platforms showing full transparency and trustworthiness.

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The restaurant that topped TripAdvisor ratings doesn't actually exist

The restaurant that topped TripAdvisor ratings doesn't actually exist | Building a world of trust for e-commerce | Scoop.it
A restaurant in Italy has topped rankings on TripAdvisor - despite the fact that it doesn't exist.
Vincent Bronner's insight:

Can we really trust what we read on TripAdvisor?!   You should read this article...

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