AirBnB is taking San Francisco to US District Court over rules the City recently approved.
According to the new rules, AirBnB must allow rental housing listings on its site only for hosts who have registered with the City. The problem with the City's new registration requirement, the company said, is that it provides fines and penalties on AirBnB.
Another issue of trust with the existing business model is the generation of unwelcome commercial operators converting affordable rental housing to illegal hotels while citizens have difficulties to find apartments. The traditional hospitality business is also impacted and the administration must recover taxes.
The new rules require AirBnB to only list rentals for hosts who are registered with San Francisco. That violates federal law, argues AirBnB. Note: within the last year, over 200 listings have been removed in SF according to the community marketplace AirBnB.
Restoring a trusted relationship is now needed. Why not relying on a third-party certification company to verify the host identity?
Make your own opinion.
La prise de conscience est importante parmi les professionnels et les consommateurs mais la justice est encore trop lente pour lutter contre les faux avis sur Internet.
Les pratiques trompeuses sont encore très répandues, alors que les sites marchands et les marques devraient se mobiliser pour mettre en place des solutions visant à créer un espace de confiance pour déposer des avis clients. Des solutions existent maintenant pour automatiser la collecte de la preuve d'achat du produit ou du service. La justice ne pourra évidemment pas traiter tous les cas face à l'ampleur de la fraude ou de la tromperie sur Internet. La certification des avis clients est un enjeu majeur pour les acteurs du e-commerce et pour renforcer la relation client.