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Scoop.it!
“A linear story had a linear workflow, but now we’re in a nonlinear immersive space,” explained production designer Alex McDowell at a recent Flux 5D event titled “Digital Design and World-building in the Narrative Media Landscape”... Via The Digital Rocking Chair 
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Scoop.it!
Brad Tollefson's curator insight,
July 9, 2015 12:38 AM
The three Cs are: Characters – the importance of storyConvenience – the importance of getting the right content to the right people at the right timeCommunity – the importance of connecting fans and rewarding them.At the intersections we see the actions and functions we must support: Characters+Convenience – the personalization of the story experience for each person based on their relationship to the worldConvenience+Community – the continued “personalization” but in a broader sense as applied to audience segments. For example an audience team collaborates to unlock content that only they can see. Also at this intersection is the ability to share content and refer friends to the worldCommunity+Characters – this is the relationship between the community and the world. Creators should provide opportunities to strengthen the relationship through procedures and technology to allow fan contributions, character interactions and such like.
HEEJUN LIM's curator insight,
August 3, 2015 11:23 PM
Robert Pratten: "I created the diagram above in preparation for my talk at Neuchâtel film festival next week. It probably needs a little explaining" ... 
AvizorMedia's curator insight,
November 24, 2016 3:04 AM
Os dejamos una sencilla infografía sobre las tres C del transmedia storytelling
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Dr. Chester Elijah Branch: "Transmedia basically means to transport a story-world or message into a customer’s everyday life through the use of multiplemedia platforms. But what are the steps to successful transmedia marketing?"