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Une étude de marché avec la méthode « Lean startup » vous permet de poser les bases et de vous mettre en confiance lorsque vous lancez votre entreprise. Via Alexandre Kuhn 
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Brian Rice wrote this piece for Business 2 Community
"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."
Here are a few things that caught my attention:
Elias Roman, CEO and co-founder of Songza
First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.
****In the short term, more information will come from more sources delivered through fewer channels.
Tony Ellison CEO from Shoplet.com
****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.
Loren McDonald, VP of Industry Relations at Silverpop
The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.
Read full article [http://bit.ly/um8j7u]
Via janlgordon, Shirley Williams (appearoo.com/ShirleyWilliams), ABroaderView
janlgordon's comment,
November 3, 2011 11:21 AM
Hi Karen, Thanks for rescooping this, nice to meet you here:-)
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This is an interesting article, good suggestions.
Intro:
"Note: This is a follow-up to my earlier post on Curation in the Enterprise, and seeks to develop some of the themes introduced there.] F...
s can filter. Only humans can curate.When a human curates, she does three things. She selects something (or things) from a larger group. She organises those selections cohesively. And she arranges to present those things in such a way that people find it easy to engage with those things.
What I thought I’d do in this post is to look at all this a little more closely, all in the context of the social enterprise.
First, let’s look at selection.
The simplest and commonest form of selection in social networks is the asymmetric follow (a phrase I first heard used by James Governor). You follow someone or something, you subscribe to that someone or something. Elect to receive updates, alerts, reports. That doesn’t mean they follow you.
http://confusedofcalcutta.com/2011/08/21/curation-and-the-enterprise-part-2/ Via janlgordon
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