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Ricardo De Leon's curator insight,
March 8, 2016 10:53 PM
Agree especially when you find an outside story to reinspire your organization. Sometimes it is difficult to piece together the companies' journeys.
Brad Tollefson's curator insight,
July 24, 2015 1:08 PM
Remember, “A brand is a story that is always being told.”
Dr. Pamela Rutledge's curator insight,
August 15, 2015 11:12 AM
Nice example of how visual "packaging" makes something you probably already know fun and interesting. Good thing, too. Storytelling is a critical skill because it is how the brain understands and stores information. And maybe each variation of presentation using image or language lets you hear it a little differently each time. Lurking psychological principles: repetition increases learning; frequency increases liking and personal relevance or salience; image engages instinctive, faster and more emotional processing than text alone. |