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Rescooped by michel verstrepen from Digital Storytelling
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People Buy Emotions Not Things

People Buy Emotions Not Things | business analyst | Scoop.it
Storyt

Via José Carlos
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Rescooped by michel verstrepen from Digital Storytelling
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Leadership, Connection and Power of Storytelling

Leadership, Connection and Power of Storytelling | business analyst | Scoop.it
If the job of a leader is to take people to a better place, they first need to take people’s imagination to that better place. One of the biggest mistakes leaders make when communicating about the future is to show future in form of data, numbers and charts. They are good to capture the mind of

Via José Carlos
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Rescooped by michel verstrepen from Daily Magazine
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How storytelling has changed in the digital age

How storytelling has changed in the digital age | business analyst | Scoop.it
Lance Weiler explores how technology is transforming the art of storytelling.

Via José Carlos, THE OFFICIAL ANDREASCY
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Rescooped by michel verstrepen from Digital Storytelling
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The Ancient Storytelling Secret That Every Leader Needs To Know

The Ancient Storytelling Secret That Every Leader Needs To Know | business analyst | Scoop.it
The heroic quest predates written language, and its basic structure can help leaders guide teams through huge changes.

Via José Carlos
Ricardo De Leon's curator insight, March 8, 2016 10:53 PM
Agree especially when you find an outside story to reinspire your organization. Sometimes it is difficult to piece together the companies' journeys.
Rescooped by michel verstrepen from Tracking Transmedia
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How To Make A Fairy Tale Convert : The Art Of Storytelling

How To Make A Fairy Tale Convert : The Art Of Storytelling - Marketing & Growth Hacking - Medium
By now, companies and brands across the world are well aware of the fact that irrespective of how different their produc…

Via José Carlos, siobhan-o-flynn
Brad Tollefson's curator insight, July 24, 2015 1:08 PM

Remember,

“A brand is a story that is always being told.”


Dr. Pamela Rutledge's curator insight, August 15, 2015 11:12 AM

Nice example of how visual "packaging" makes something you probably already know fun and interesting. Good thing, too. Storytelling is a critical skill because it is how the brain understands and stores information. And maybe each variation of presentation using image or language lets you hear it a little differently each time. Lurking psychological principles: repetition increases learning; frequency increases liking and personal relevance or salience; image engages instinctive, faster and more emotional processing than text alone. 

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The Power of Story -- short video

Stories are powerful. We put together this little demonstration to inspire our people make more emotional connections.

 

I love his short video about why stories work so well to make information meaningful and memorable!

 

I share it with you today for 2 reasons:

It looks like it would be a very simple video technique you could use for sharing your own business stories. If you need to demonstrate the power of storytelling in your work, share this video!

 

Hope this video gets your week off to a roaring start.

Dr. Karen Dietz's comment April 14, 2012 3:26 PM
Thanks for re-scooping this JD! Have a wonderful weekend :)
Dr. Karen Dietz's comment April 22, 2012 8:57 PM
Thank you for re-scooping this Elena!
Dr. Karen Dietz's comment April 23, 2012 5:35 PM
Thank you for re-scooping this Heiko!