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What kind of metadata is needed to drive a good UX (User eXperience)? What kind of metadata is required to support better advertising or commerce? Who provides this kind of metadata? What are the examples where this is done well in the marketplace today? How much metadata should the content creator or app developer try to capture?
Let's back up a bit and "normalize" all of our experience in this space.
I like to think of metadata in the video space falling into 3 categories: technical (frame rate, frame size, commercial break, bit rate, etc), descriptive (summary, actors, director, reviews) and contextual (what objects are in the scene, what is happening at that point). Clearly, the first is a requirement to deliver a quality video service no matter the channel of delivery, the second is critical to search and recommendation, and the third is critical for any higher value experiences (better commerce, contextual advertising, discovery of new content for a consumer).
Via Nicolas Weil
