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When rules change, brain falters

When rules change, brain falters | business analyst | Scoop.it

For the human brain, learning a new task when rules change can be a surprisingly difficult process marred by repeated mistakes, according to a new study by Michigan State University psychology researchers.


Via Sakis Koukouvis
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The Emotional Life Of The Brain

The Emotional Life Of The Brain | business analyst | Scoop.it
Pioneering neuroscientist Richard Davidson says our personalities and emotional responses are rooted in the brain. He explains how we can change the brain to transform our lives.

 

Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience

 


Via Sakis Koukouvis
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Could we create a perfect society by tweaking two areas of the human brain?

Could we create a perfect society by tweaking two areas of the human brain? | business analyst | Scoop.it
Want to create an egalitarian utopia? A rigid hierarchical hellscape? (Or an egalitarian hellscape and hierarchical utopia, depending on your politics?) You might just need to stimulate or suppress two crucial parts of the human brain.

 

Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience

 


Via Sakis Koukouvis
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Patricia Churchland: Neuromorality

Why are humans moral? Patricia Churchland, author of "Braintrust: What Neuroscience Tells Us About Morality," is here to explain how humans evolved to be moral beings. How did we go from the attachment and bonding between parent and child to the sophisticated moral landscape we have today? Churchland believes a big part of the answer is in the evolution of the mammalian brain.


Via Sakis Koukouvis
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Neuroscience Proves That Customers Are Irrational When Making Purchases

Neuroscience Proves That Customers Are Irrational When Making Purchases | business analyst | Scoop.it

In other words, neuroscience is now proving what many sales professionals have long suspected: that decision-making, even among top executives, takes place mostly at a "gut" level.


Via Sakis Koukouvis
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Unhurtful Thoughts: A Preoccupied Brain Produces Pain-Killing Compounds: Scientific American

Unhurtful Thoughts: A Preoccupied Brain Produces Pain-Killing Compounds: Scientific American | business analyst | Scoop.it
Spinal scans reveal the mechanism by which intense thinking can block pain receptors in the nervous system...

Via Sakis Koukouvis
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Seeing is believing: the effect of brain images on judgments of scientific reasoning

Seeing is believing: the effect of brain images on judgments of scientific reasoning | business analyst | Scoop.it

Brain images are believed to have a particularly persuasive influence on the public perception of research on cognition. Three experiments are reported showing that presenting brain images with articles summarizing cognitive neuroscience research resulted in higher ratings of scientific reasoning for arguments made in those articles, as compared to articles accompanied by bar graphs, a topographical map of brain activation, or no image

 

Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience

 


Via Flavio Bernardotti, Sakis Koukouvis
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'Impossible' problem solved after non-invasive brain stimulation

'Impossible' problem solved after non-invasive brain stimulation | business analyst | Scoop.it
(Medical Xpress) -- Brain stimulation can markedly improve people's ability to solve highly complex problems, a recent University of Sydney study suggests.

Via BrainHealth, Sakis Koukouvis
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The Dawn of Neuroeconomics | IdeaFeed | Big Think

The Dawn of Neuroeconomics | IdeaFeed | Big Think | business analyst | Scoop.it

Researchers from the field of neuroscience are introducing new concepts into the study of economics, turning the once-rational discipline on its head. One of the most recent texts to surprise economists is Paul Glimcher's Foundations of Neuroeconomic Analysis. "Glimcher is skeptical of prevailing economic theory, and is seeking a physical basis for it in the brain. He wants to transform 'soft' utility theory into 'hard' utility theory by discovering the brain mechanisms that underlie it."


Via Sakis Koukouvis
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