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Rescooped by michel verstrepen from Digital Storytelling |
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Scoop.it!
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From
qaspire
If the job of a leader is to take people to a better place, they first need to take people’s imagination to that better place. One of the biggest mistakes leaders make when communicating about the future is to show future in form of data, numbers and charts. They are good to capture the mind of Via José Carlos
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Brad Tollefson's curator insight,
July 9, 2015 12:38 AM
The three Cs are: Characters – the importance of storyConvenience – the importance of getting the right content to the right people at the right timeCommunity – the importance of connecting fans and rewarding them.At the intersections we see the actions and functions we must support: Characters+Convenience – the personalization of the story experience for each person based on their relationship to the worldConvenience+Community – the continued “personalization” but in a broader sense as applied to audience segments. For example an audience team collaborates to unlock content that only they can see. Also at this intersection is the ability to share content and refer friends to the worldCommunity+Characters – this is the relationship between the community and the world. Creators should provide opportunities to strengthen the relationship through procedures and technology to allow fan contributions, character interactions and such like.
HEEJUN LIM's curator insight,
August 3, 2015 11:23 PM
Robert Pratten: "I created the diagram above in preparation for my talk at Neuchâtel film festival next week. It probably needs a little explaining" ... 
AvizorMedia's curator insight,
November 24, 2016 3:04 AM
Os dejamos una sencilla infografía sobre las tres C del transmedia storytelling
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The Digital Rocking Chair's curator insight,
April 27, 2014 2:20 PM
Simon Staffans: "When Latitude released their ”Future of Storytelling II” research report last year, some things stood out as pretty exceptional to me. One of them was that of all the people they’d talked to – mostly tech-savvy persons in Brazil, the US and the UK – a total of 94% said they wanted storytellers to actively move their narratives into the real world as well. I.e., the screen is no longer enough; stories should touch you physically as well, be a part of the world around you." 
Joyce Valenza's curator insight,
April 28, 2014 7:39 AM
Excited about moving storytelling beyond the screen! 
Karen B Wehner's curator insight,
April 29, 2014 2:21 PM
Interesting new frontier evolving at the real-world edges of transmedia storytelling. The Digital Rocking Chair's insight:
Simon Staffans: "When Latitude released their ”Future of Storytelling II” research report last year, some things stood out as pretty exceptional to me. One of them was that of all the people they’d talked to – mostly tech-savvy persons in Brazil, the US and the UK – a total of 94% said they wanted storytellers to actively move their narratives into the real world as well. I.e., the screen is no longer enough; stories should touch you physically as well, be a part of the world around you." |
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The heroic quest predates written language, and its basic structure can help leaders guide teams through huge changes. Via José Carlos
Ricardo De Leon's curator insight,
March 8, 2016 10:53 PM
Agree especially when you find an outside story to reinspire your organization. Sometimes it is difficult to piece together the companies' journeys.
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From
medium
By now, companies and brands across the world are well aware of the fact that irrespective of how different their produc… Via José Carlos, siobhan-o-flynn
Brad Tollefson's curator insight,
July 24, 2015 1:08 PM
Remember, “A brand is a story that is always being told.” 
Dr. Pamela Rutledge's curator insight,
August 15, 2015 11:12 AM
Nice example of how visual "packaging" makes something you probably already know fun and interesting. Good thing, too. Storytelling is a critical skill because it is how the brain understands and stores information. And maybe each variation of presentation using image or language lets you hear it a little differently each time. Lurking psychological principles: repetition increases learning; frequency increases liking and personal relevance or salience; image engages instinctive, faster and more emotional processing than text alone.
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Lance Weiler explores how technology is transforming the art of storytelling. Via José Carlos, THE OFFICIAL ANDREASCY
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Interesting panel held at MIT in November 2011.
From their experience, the four experts explain how technologies have brought to light new problems (eg, crowdsourcing used to identify dissidents in Iran), and new forms of project (eg providing a mosaic of experiences rather than creating separate groups opposed between them).
And if the panel is introduced by the moderator Jonathan Taplin with "The Crowd is Often Wrong" ... then it must be seen.
Via mirmilla
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