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According to Julian Clover at Broadband TV News, KIT digital has implemented temporal tagginginto its new suite of apps for RTE, the Irish public broadcaster who have picked KIT Cosmos cloud-based solution for future endeavors. Such an approach would work not only with broadcast and on demand content, but also radio.
Feargal Kelly, KIT digital’s VP of media solutions, says broadcasters need to move way from what he calls ‘passive second screen socialising’ to one that creates stickiness and increases viewer engagement with the content.
“The level of misunderstanding of the second screen socializing purpose is so high, that some of the apps that allow viewers to message each other while watching TV are supplied by broadcasters and channel owners themselves,” he says.
Kelly says that rather than place watermarking within the video, as is the case with the Zeebox social media application, broadcasters should put effort into the backend as was the case with Red Button apps. By using metadata it becomes possible to sync content that is frame accurate.
See temporal tagging : https://connect.innovateuk.org/web/metadata/articles/-/blogs/7323943 ;
Via Nicolas Weil
