BI Revolution

We lucky few Internet marketers make sand castles on the beach and he tide is always coming in. I started this G+ summary of "tiny advantage" thinking how similar Internet marketing is to Outward Bound.

But Dual Survival is a more apt analogy. No one summit our new marketing Everest alone anymore. We need TEAMS of great climbers, Sherpas and rope...lots of ROPE :).

I remember the deer in the headlights look I got from my last boss, founder of one of the larger web dev companies in the southeast, when I told him the most valuable "product" we created wasn't an individual website or app as much as it was a team capable of creating that app, SEO or email marketing

The PROCESS is what remains after the tide sweeps all yesterday's hard work out to see. I remember he looked at me funny :).

These secrets are hard to share not because of how SECRET they are, but because of how automatic they become after Internet marketing for almost 15 years.

6 Internet Marketing Secrets
* use WordPress Themes.
* Solve Brand Conflicts.
* Tease Clicks Don't Drown Them.

* Test Video Marketing.
* Align Website Nonverbals.
* People and Stories Sell not Cool Tech.

This last bullet is the hardest to convince #startups and #smbs. Real estate agents want to show their MLS widget, the same widget every other real estate agent has. Startups want to show their widget.

PEOPLE and STORIES are what makes great website content because we BUY with EMOTION and JUSTIFY with LOGIC.