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Why Startups Need to Pay Attention to Their Brand’s Reputation. Brand awareness is arguably the most important factor when it comes to startup businesses. Putting yourself on the map as a new business comes down to getting your business’s product or services in front of the right audience. Your business plans only work i 
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Brand awareness is arguably the most important factor when it comes to startup businesses. Putting yourself on the map as a new business comes down to getting your business’s product or services in front of the right audience.