Business Reputation Management

When it comes to your online presence, search engines play a significant role. Google has an 85.53% share of the search engine market, so what people see on their matters. Google Search results can affect their entire perception of you and your business.  A positive reputation on Google is crucial to your digital strategy

SEO (Search Engine Optimization) is about getting your website to rank well and appear higher in a Google search for increased visibility online. However, there are some cases in which you may want to block certain pages, articles, or images from being displayed and found on Google searches, also called De-Indexing.  A no-index ta

Reputational risk refers to the harm that can occur to a company's image and reputation. This is due to negative events, actions, or how people see the brand. Managing this risk is crucial in today's fast-paced and connected world. It helps businesses maintain trust with stakeholders, ensure long-term success, and avoid the negative consequence

Your name is a valuable form of currency in this world. When people have negative perceptions about you, it can be damaging. Whether it’s a repeated negative behavior or characteristic, or a bad decision like an arrest, a public scandal, or a court case, a damaged reputation is not easy to fix or recove

Having a court case linked to your name on Google search results can be an overwhelming and stressful experience. It can negatively impact your online reputation and have real-life consequences like affecting your job search or dating life. Fortunately, there are steps you can take to remove court records from the internet.   Th

Employers will take a look at your resume, your LinkedIn profile, and cover letter, but they will also take a glimpse of your life outside of work culture to get a bigger picture of who you are. This means hiring managers will do online searches for your name to see what they find, an

When mistakes happen, businesses should be fully prepared to address the situation. Do not wait until your organization is already in a crisis of negative publicity before developing a crisis communication plan. In times of crisis, businesses should drop everything to focus on addressing the mistake to their customers and those who were affected

Before making any kind of hiring decision, many companies utilize a vetting process for employment. This should be done to mitigate the risks that come with hiring the wrong person. However, the traditional employee screening process can only uncover so much. Read on to learn more about the due diligence process for background checks

If you have ever searched for something on Google, you may have seen a box of information appear on the right-hand side of the screen. Google Knowledge Panels provide a quick overview of information about a given topic - whether it's a business, person, fictional character, or anything else you can think of. A

Reddit ranks in the top ten most popular social media sites in the United States with over 50 million daily active users. What makes Reddit different from so many other social platforms is its focus on communities, also known as Subreddits, where people can have anonymous conversations about all kinds of topics. All yo

Part of a successful digital marketing strategy is making sure that your online image remains positive and trustworthy. If negative content appears in Google search results for your or your business's name, it can severely damage your online reputation. It is rarely possible to remove all negative content, but by using online reputation managemen

This post was most recently updated on 23 September 2022. Removing Content Online from Google Searches  Deleting or removing something from the Internet requires different strategies depending on the type of information you want to remove. The internet is an ever-expanding world of its own. Profiles, web pages, blog posts, articles, videos, comments, likes

  Everyone who uses the internet leaves a digital footprint, whether you are conscious of it or not. With so much of our lives taking place on the internet, your online reputation counts just as much, if not more, than your 'real life' reputation. Take control over your reputation by checking your presence onlin

Nobody likes negative news articles concerning them. Whether a local publication or a national media company, it only takes one negative news article to smear your name and tarnish your online reputation. Keep reading to see how you can remove negative news articles from Google. So, what can you do about it? Removing

Connecting with family, friends, and peers online can be a great way to have fun and stay in touch, it’s important to know the risks involved to stay safe.  Unfortunately, you don’t always know the person behind the account you’re interacting with online. The number of catfishing and social media crimes continues to rise

Brand management spans many marketing channels and platforms. SEO (Search engine optimization) is one of the biggest channels for any business. Search engines provide businesses with an opportunity to reach new users online. It also can be a way for the user to learn more about your business from sources other than your website

Are you planning to switch careers or advance your professional journey in 2023? With the changing job landscape caused by the pandemic, job seekers need to adapt to the job search process. Building a strong online presence and personal branding is now more important than ever to land your dream job. In this blo

Negative publicity can be detrimental to the reputation of any individual or organization, especially in today's digital age. Whether it is negative press, reviews, or online backlash, it can quickly spread and damage the reputation of those targeted. Read on to learn about how to deal with negative publicity online and actionable tips fo

It's no secret that, as a student, you are going to have an active online presence. Before you go applying for college programs and graduate jobs, however, you should know something about your digital footprint. Most people don't think about how their online life can affect their future until it is too late. A

If you want to improve the online visibility of your business, setting up a Google My Business profile is essential. Even if you have a great website and presence on social media, many customers won't find you without a business profile. However, it is not enough to simply set up the profile. There ar

As an executive in the modern world, it is essential to have a compelling LinkedIn profile. LinkedIn is an amazing tool for networking, job searching, keeping up-to-date in your industry, and crafting your personal brand. Not only is it a social media platform, but LinkedIn also acts as a search engine, meaning you ca

Only Fans has become a massive online platform where users can create and consume content. The website exploded in popularity during the pandemic and has now amassed over 150 million registered users. What makes this platform unique is the ability for creators to monetize their own content through subscriptions. OnlyFans hosts all types o

YouTube is a massive online social media platform that attracts nearly half of all internet users. Every single day, over one billion hours of content are consumed on YouTube. With so much content and so many eyes on the site, it is really frustrating (and potentially damaging to your reputation) when someone takes you

A brand's reputation is the most valuable asset it can have. Having a positive reputation is essential for customer loyalty and business growth. Thanks to the internet, even small businesses have the potential to reach a worldwide audience. The growth of the internet and social media also puts companies at risk for public scrutiny

Copyright infringement is a huge issue today. Unfortunately, the internet makes it so easy for people to steal content from the original owner. Thankfully there are laws in place to protect copyright holders and their content. If someone is misusing your content online, you can file a Google DMCA takedown notice. What is