Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Speed is one of the major characteristics of the digital age, and marketing helps to set the pace. Entrepreneurs and decision makers in the advertising field have the task of designing messaging that appeals to consumers in an ever-evolving landscape. Due to this constant change, a variety of trends have emerged. Via Pantelis Chiotellis 
No comment yet.
Sign up to comment
Scoop.it!
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules
Olivier Lefèvre's curator insight,
February 7, 2016 3:41 AM
Importance d'une belle histoire à raconter ...avec du contenu ! 
Visionalyst's curator insight,
February 8, 2016 10:01 AM
La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.
Scoop.it!
![Why People Unfollow on Social Media [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/1-46gNziodgSw1ct9E5wGTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid. Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe? Via Lauren Moss
Andrew Nachison's curator insight,
March 11, 2015 8:08 AM
Survey data about why individuals unfollow brands on social media. But it lacks any reference to bots and automated follow / unfollow apps, and the focus on brands also scratches the surface of social media, which is driven by individuals. Also, it would have been more informative if they had compared the survey data to *actual* data. For instance, the number of people who *said* the unfollowed in the past week, compared to how many actually did.
Scoop.it!
![The Digital Marketing Trio Of 2013 [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/EtLJxAuiaky8HblTjaAYozl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each: Social Network Marketing As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers. Mobile / SMS Marketing Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing. Content Marketing Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.
This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix. Via Lauren Moss
Ennio Martignago's curator insight,
August 29, 2013 3:01 AM
Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo) 
Ubleam's curator insight,
August 29, 2013 3:47 AM
So do you use the smart logo : http://pinterest.com/ubleam/
Scoop.it!
How many of us have heard career experts telling us to “go out there and network”?
What does that actually mean? They never seem to specify.
So we end up going to 1 or 2 pointless networking events, which actually turn out to be a bunch of unemployed people looking for jobs, until we realize the pointlessness of random networking. We stop going. But we keep hearing about the importance of our network, and we hear about how most jobs are found through personal contacts. Pretty soon, it becomes clear to us that it’s WHO you know, not WHAT you know. But we have no idea how to actually turn that realization into something actionable.
There’s a game going on around us that we don’t even see.
And today, I want to show you exactly how to decode it — along with the specific email scripts to use. If you’ve been waiting for the real story on how networking actually works, this is it.
Read more: http://bit.ly/xd4OhE Via Martin Gysler
Scoop.it!
Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.
But why do people like Facebook brand pages? Find out more at this infographic... Via Lauren Moss
TrendOMatic's curator insight,
February 19, 2013 10:10 AM
Het gaat niet om volgen maar delen via Facebook!
TrendOMatic's curator insight,
February 19, 2013 10:19 AM
De toegevoegde waarde van Facebook is sharing!
Scoop.it!
![Facebook Cheat Sheet for Social Media Managers [infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/kThKlzZ-AcpEGOVCrqEMTjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social Media Managers are always on the lookout for ways to increase engagement within their brand’s Facebook page. In a recent report, Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook.
These stats reveal an array of interesting things about brand pages. For instance: Updates with emoticons saw higher interaction rates than those with picturesPosts that contain the words “take,” “click,” “submit,” “check,” and “shop” experience significantly lower rates of interaction.
See the infographic for more— and always, do take everything you read with a pinch of salt... Via Lauren Moss
Christine Harris-Smyth's curator insight,
January 9, 2013 8:31 PM
Hmm - emoticons for higher interaction. Help me. I really dislike the little buggers. On the rest of the data - isolated data may need to be read in context with the type of posts. Seriously "win" indicates opportunity. No analysis of "free" or "sex". 
's comment January 16, 2013 6:44 PM
We don't like 'em either but we use 'em. At least for now, data shows they work. The fresher the better right? Always trying to figure out a way to use Putnam haha
Janet Louise Stephenson's curator insight,
May 3, 2013 10:28 PM
Create better posts on Facebook with these useful tips.
Scoop.it!
![The Formula Behind Facebook Engagement [infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/P7qpTRn9vxu7qiUJcHW2ADl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm. This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas... Via Lauren Moss
|
Scoop.it!
The documentary is being reinvented for virtual reality, but what challenges does this pose to content creators?
Ricard Lloria's insight:
Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend?
Andreas Christodoulou's curator insight,
March 24, 2016 6:12 AM
Marty Note Os Note Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend? 
Educational Peaks's curator insight,
March 24, 2016 6:28 AM
Marty Note Os Note Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend? 
Stephania Savva, Ph.D's curator insight,
March 24, 2016 6:33 AM
Marty Note Os Note Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend?
Scoop.it!
My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.
Scoop.it!
Whether you've been working on your social marketing for a while and feel like it needs a little oomph, or you're just starting out and aren't sure how to get anyone interested in what you have to say, these four ideas will get your creative... Via Ally Greer
Ally Greer's curator insight,
June 11, 2013 3:06 PM
Love the notion of "creating irrelevant controversy." 
Ramzi Mouakassa's curator insight,
June 15, 2013 7:50 AM
You can really add alot of 'Zing' to your social media and it won't cost you a 'thing', besides being actually social and a bit witty. I like this bit as it is light and makes sense. Cheers
Scoop.it!
As it turns out, social media and search go hand-in-hand...
From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something. For marketers, understanding the searches that lead to improved engagement is critical. To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for. Via Lauren Moss
Joe Wise's curator insight,
May 21, 2013 5:33 PM
Helpful in knowing which clients will need you to pull content out of thin air for them >
Ramzi Mouakassa's curator insight,
May 22, 2013 7:06 AM
Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure 
Michelle Gilstrap's curator insight,
May 22, 2013 12:37 PM
Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.
Scoop.it!
Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company’s analysis of 200 clients’ Facebook posts over a two-week period, in addition to the comments and “likes” spurred by those posts.
The report contains a number of good takeaways, including its findings on post length. It found that Facebook posts containing 80 or fewer characters had 27 percent higher engagement rates than longer posts. (You’re not the only one who struggles to be brief: Just 19 percent of all posts analyzed were that short.) Via Martin Gysler
Scoop.it!
![CEOs on Social Media Statistics [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/bMCrtxPey6omD3937dEeqDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This infographic looks at how many CEOs participate on social media networks, what are the most popular social media networks for CEOs, how actively they participate and more. Only 47.4 percent of CEOs participate on social media sites. 79 percent of Inc 500 CEOs and 30 percent of Fortune 500 CEOs have a presence on at least one social media network. 81 percent of employees believe that CEOs who engage on social media are better equipped to lead companies in the Web 2.0 World... Via Lauren Moss
Scoop.it!
![The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/0lHZTd5_11TyCTMsngrktDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many... It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves. But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract? Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them. This infographic takes a look at the five types of social follower that every business needs... Via Lauren Moss
|
